CHELMSFORD, Mass.,
Sept. 17, 2014 /PRNewswire/ -- Datawatch Corporation
(NASDAQ-CM: DWCH), a leading global provider of visual data
discovery solutions, today announced that QuickPivot, the number
one real-time, cross-channel marketing platform powering lifecycle
marketing for B2B and B2C clients, has selected Datawatch to power
the advanced reporting capabilities in a new hosted campaign
management platform.
QuickPivot offers a comprehensive, cross-channel marketing
platform and marketing services that span lead generation and
nurturing to closed sale, upsell and cross-sell. It creates value
for customers at all levels of marketing maturity. Datawatch
enhances this capability by powering the Report Manager component
in QuickPivot's newly launched platform, and provides the backbone
of QuickPivot's custom data visualization services.
With the Datawatch visual data discovery platform embedded,
QuickPivot users can interact with data visualizations that can
help them understand in detail how their marketing efforts are
working, where and why – or why not. These initial
Datawatch-powered visualizations will include:
- Geographic heat maps
- Channel performance measures
- Channel activity timelines
- Custom visualizations to solve unique business needs
With Datawatch visual data discovery, QuickPivot users can go
hands-on with information collected from their overall marketing
efforts – e-mail, SMS, direct mail, Twitter Ad Page, Web form/page
etc. Beyond "out-of-the-box" visualizations, the QuickPivot
services team will use Datawatch to design and deliver
visualizations that drive deeper understanding of critical business
issues. They will be able to quickly uncover patterns, spot
important trends and outliers, and then drill into that information
to understand the details and make adjustments in real-time.
"Effective marketing today requires the ability to listen,
connect, learn and adapt at the speed of the customer, and to do
that, you need a holistic view of what is working and what isn't,"
said Mike Shanker, chief executive
officer of QuickPivot. "We chose Datawatch's visual data discovery
solution over the competition because of its strong support of
real-time data. The advanced capabilities offered by Datawatch will
give our users the insight they need while making it simple for us
to offer even more visual data discovery capabilities as needs
evolve," added Shanker.
Datawatch is unique in that it enables users see more than
aggregated information about the visualized data. With Datawatch,
users can visually drill down into the data to understand the
details behind the trends, patterns and outliers - including
streaming and real-time information.
"The real power of data lies in the ability to quickly and
smartly act upon it," said Michael
Morrison, president and chief executive officer at
Datawatch. "By delivering Datawatch's advanced visual data
analysis capabilities on a hosted platform, QuickPivot will give
users the agility and understanding they need to make the most of
their marketing efforts."
About Datawatch Corporation
Datawatch Corporation
(NASDAQ-CM: DWCH) provides visual data discovery software that
optimizes any data – regardless of its variety, volume, or
velocity – delivering next generation analytics to reveal valuable
insights for improving business. Its unique ability to
integrate structured, unstructured, and semi-structured sources
like reports, PDF files and EDI streams with real-time streaming
data into visually rich analytic applications allows users to
dynamically discover key factors that impact any operational aspect
of their business. This ability to perform visual discovery against
any data sets Datawatch apart in the big data and visualization
markets. Organizations of every size, worldwide use Datawatch
products, including 99 of the Fortune 100. Datawatch is
headquartered in Chelmsford,
Massachusetts with offices in New
York, London, Munich, Stockholm, Singapore, Sydney and Manila, and with partners and customers in
more than 100 countries worldwide. See the Whole Story for yourself
by downloading the free trial at www.datawatch.com/free-trial.
About QuickPivot
QuickPivot is a new real-time,
cross-channel marketing automation and services provider powering
lifecycle marketing for B2B and B2C organizations. Winner of the
most innovative marketing automation solution by the 2014 MITX
What's Next Awards, the new QuickPivot platform enables marketers,
in any industry, to dynamically derive customer insight, listen to
brand interactions and adapt campaigns to create seamless buying
experiences. Leveraging more than 16 years of experience from its
roots as Extraprise, the leader in right-time revenue optimization
services, and SmartSource, a leader in SaaS cross-channel campaign
management software, QuickPivot helps companies like Bank of
America, Whirlpool, HP and over 30 channel partners, including
Harte-Hanks, Digitas and Fulcrum Analytics.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995
Any statements contained in this press
release that do not describe historical facts may constitute
forward-looking statements as that term is defined in the Private
Securities Litigation Reform Act of 1995. Any such statements,
including but not limited to those relating to results of
operations, contained herein are based on current expectations, but
are subject to a number of risks and uncertainties that may cause
actual results to differ materially from expectations. The factors
that could cause actual future results to differ materially from
current expectations include the following: risks associated with
the continuing weak global economy; risks associated with
fluctuations in quarterly operating results due, among other
factors, to the size and timing of large customer orders; risks
associated with acquisitions, including the acquisition of
intellectual property from Math Strategies and the acquisition of
Panopticon; the volatility of Datawatch's stock price; limitations
on the effectiveness of internal controls; rapid technological
change; Datawatch's dependence on the introduction of new products
and possible delays in those introductions; competition in the
software industry generally, and in the markets for next generation
analytics in particular; Datawatch's dependence on its principal
products, proprietary software technology and software licensed
from third parties; risks associated with international sales and
operations; risks associated with indirect distribution channels
and co-marketing arrangements, many of which were only recently
established; the adequacy of Datawatch's sales returns reserve;
risks associated with a subscription sales model; Datawatch's
dependence on its ability to hire and retain skilled personnel;
disruption or failure of Datawatch's technology systems that may
result from a natural disaster, cyber-attack or other catastrophic
event; and uncertainty and additional costs that may result from
evolving regulation of corporate governance and public disclosure.
Further information on factors that could cause actual results to
differ from those anticipated is detailed in various
publicly-available documents, which include, but are not limited
to, filings made by Datawatch from time to time with the Securities
and Exchange Commission, including but not limited to, those
appearing in the Company's Annual Report on Form 10-K for the year
ended September 30, 2013 and
quarterly report on Form-10Q for the quarters ended December 31, 2013, March
31, 2014 and June 30, 2014.
Any forward-looking statements should be considered in light of
those factors.
Investor Contact:
Datawatch Investor
Relations
investor@datawatch.com
Phone: (978) 441-2200 ext. 8323
Media Contact:
Sarah Bernardi
Datawatch Corporation
Sarah_Bernardi@datawatch.com
Phone: (978) 441-2200 ext. 8387
Twitter: @datawatch
© 2014 Datawatch Corporation. Datawatch, Datawatch Desktop and
the Datawatch logo are trademarks or registered trademarks of
Datawatch Corporation in the United
States and/or other countries. All other names are
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SOURCE Datawatch Corporation