Cypress Brings USB 3.0 to Mobile Handhelds With New West Bridge® Peripheral Controllers
July 05 2011 - 9:00AM
Business Wire
Cypress Semiconductor Corp. (Nasdaq:CY) today introduced the
industry’s first USB 3.0 (SuperSpeed USB) solution specifically
built to improve the performance of mobile handhelds. The new West
Bridge® Benicia™ (CYWB0263) peripheral controller is a highly
optimized Data transfer Offload Engine (DtOE) that enables mobile
devices to double the IOPS (Input/output Operations Per Second)
throughput, stream high-definition video, “sideload” multimedia
content at up to 200 MB per second, and reduce battery charging
time by 50 percent with increased charging currents up to 900mA.
The additional performance afforded by Benicia results in a
state-of-the-art user experience.
The technology significantly improves the performance of a
device during boot, page loading, switching between apps and other
tasks that require frequent memory access. It employs the second
generation of Cypress’s Simultaneous Link to Independent
Multimedia™ (SLIM™ II) architecture, which manages multiple,
non-blocking paths between peripherals, memory and the processor to
allow maximum data throughput.
This new generation West Bridge controller supports the latest
mass storage standards such as SD 3.0 (SDXC with UHS-I) and
e-MMC4.4x, enabling faster data access and greater storage
capacity. It also provides Cypress’s new EZ-Dtect™ feature, which
provides charger and accessory detection without the need for any
external power management device.
Cypress also introduced a new USB OTG and USB 2.0 solution for
mobile devices – the West Bridge Bay™ controller. West Bridge Bay
offers the same benefits as Benicia — SD 3.0 and e-MMC4.4x support,
EZ-Dtect functionality, and the SLIM™ II architecture — for devices
without USB 3.0 capability.
The new West Bridge peripheral controllers act as data transfer
co-processors to an embedded application processor in a handheld,
freeing the processor from data-intensive operations. They employ a
configurable ARM9™ processor core that enables the devices to act
as low power audio co-processors.
Cypress is the market leader in USB controllers, having shipped
over 1 billion devices since 1996. Cypress USB products, including
the new EZ-USB® FX3 USB 3.0 controllers, deliver design
flexibility, USB compliance and whole product support that includes
software tools, development kits and reference designs.
USB is the most successful peripheral connectivity standard with
an installed base of billions of devices and has been heavily
adopted in consumer electronics, PC peripherals and portable
devices. USB 3.0 is the next step in the wired USB market, offering
the same ease of use and flexibility that users expect, but at the
much higher data rate of 5 Gbps. USB 3.0 also offers better power
management (20 percent of USB 2.0) and faster battery charging
(charge in half the time) compared to USB 2.0.
“As the world leader in USB, we are pleased to be the first to
bring USB 3.0 performance to the mobile landscape” said Dinesh
Ramanathan, Executive Vice President of Cypress’s Data
Communications Division. “Our unique West Bridge architecture that
doubles IOPS performance combined with the 5-Gbps speed of USB 3.0
will enable mobile devices to deliver a richer user experience with
streaming HD video, super-fast sideloading and more. We’re already
working with multiple top-tier phone and tablet manufacturers who
have shown keen interest in this solution.”
Availability
West Bridge Benicia and Bay peripheral controllers are sampling
to lead customers today. The devices are expected to reach full
production by September of 2011. More information is available at
www.cypress.com/go/westbridge. A high resolution photo of the new
device can be downloaded at
www.cypress.com/go/wb-benicia-photo.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable
solutions that provide customers with rapid time-to-market and
exceptional system value. Cypress offerings include the flagship
PSoC® programmable system-on-chip families and derivatives such as
PowerPSoC® solutions for high-voltage and LED lighting
applications, CapSense® touch sensing and TrueTouch™ solutions for
touchscreens. Cypress is the world leader in USB controllers,
including the high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets. Cypress is
also a leader in high-performance memories and programmable timing
devices. Cypress serves numerous markets including consumer, mobile
handsets, computation, data communications, automotive, industrial
and military. Cypress trades on the Nasdaq Global Select Market
under the ticker symbol CY. Visit Cypress online at
www.cypress.com.
Cypress, the Cypress logo, CapSense, PSoC, PowerPSoC and West
Bridge are registered trademarks and Turbo-MTP, Antioch, Astoria,
Simultaneous Link to Independent Multimedia, SLIM and TrueTouch are
trademarks of Cypress Semiconductor Corp. All other trademarks are
property of their owners.
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