Grays Adapts to Future of Commerce with Citrix®
May 04 2021 - 8:30AM
Business Wire
Largest eCommerce business in Australasia
shifts platform to the cloud, implements Citrix SD-WAN™ gaining
agility needed to support evolving business and customer needs
Online commerce has been picking up speed for years. But
COVID-19 has thrown it into overdrive. On any given day, consumers
across Australasia flock to Grays to purchase everything from
electronics, jewelry and wine to cars, property and even
businesses. When the pandemic hit, the largest eCommerce business
in Australasia, saw its traffic double. And the company was more
than ready to handle it thanks to a successful move to modernize
its network and shift to the cloud that it had executed months
earlier with the help of Citrix Systems, Inc. (NASDAQ:CTXS).
Today, Grays operates warehouses and offices across 17
locations. But the company is rapidly expanding to accommodate the
uptake it has seen in its business as consumers increasingly turn
to clicks rather than bricks to secure just about everything they
want and need.
“To deliver the simple, secure and reliable experience that
buyers and sellers expect, we must be able to bring new sites
onboard fast and ensure they stay connected at all times,” said
Ayaz Ahmed, Head of Technology, Grays.com.
For years, Grays relied on Multiprotocol Label Switching (MPLS)
technology to do this. But the technology made it difficult for the
IT department to move quickly - spinning up a new site could take
up to six months. So, the company went in search of more agile
technology that would allow it to pick up the pace.
Gaining Agility
Enter Citrix SD-WAN. Positioned first for Application
Performance Optimization and Deployment Flexibility in the 2020
Gartner Critical Capabilities for WAN Edge Infrastructure (Gartner
Critical Capabilities for WAN Edge Infrastructure, Jonathan Forest,
Andrew Lerner, Naresh Singh, September 30, 2020), the solution
enables organizations to extend connectivity to remote sites faster
and easier than ever. Using it in conjunction with AWS Transit
Gateway, Grays is able to ensure seamless connectivity across all
its branches.
And critical in Ahmed’s mind is the flexibility and resiliency
that it provides. “We have the ability to scale up and down, which
helps us move much more quickly - we can now spin up a site in a
day,” he said.
Accelerating Business Performance
In addition, Grays can support new services that its customers
require in the COVID-19 era. In the face of lock downs and social
distancing protocols, many buyers, for instance, have been unable
to make in-person inspections of auction items on which they had
bids. With Citrix SD-WAN, Grays is able to power video linkups on
mobile devices like iPads which its employees can use to show
customers their merchandise including cars, auto parts, restaurant
equipment, and more.
“Without Citrix SD-WAN, I'd probably be under a lot more
pressure to resolve customer buying issues,” Ahmed said. “It has
definitely set us up for success.”
Grays joins more than 400,000 organizations around the world who
are using Citrix solutions to future-proof their infrastructure and
gain the flexibility and agility they need to enhance their
business performance and gain market advantage. Click here to learn
more about these solutions and the success they are driving.
About Grays
Grays is the largest industrial, auto and commercial eCommerce
business in Australasia, offering a huge range of industrial, auto,
consumer and commercial goods, direct from manufacturers and
distributors. We offer our buyers great value and convenience and
our vendors an efficient sales channel to unlock value from their
assets. Click here to learn more.
About Citrix
Citrix (NASDAQ: CTXS) builds the secure, unified digital
workspace technology that helps organizations unlock human
potential and deliver a consistent workspace experience wherever
work needs to get done. With Citrix, users get a seamless work
experience and IT has a unified platform to secure, manage, and
monitor diverse technologies in complex cloud environments.
For Citrix Investors:
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Media Contact: Karen Master Citrix +1 216-396-4683
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