Driven by Data – Aston Martin Red Bull Racing and Citrix Renew Partnership
November 01 2019 - 8:30AM
Business Wire
Citrix Systems, Inc. (NASDAQ:CTXS) and Aston
Martin Red Bull Racing today announced a renewal of their
innovation partnership. A multi-year extension will see Citrix
branding remain prominent on and off the Aston Martin Red Bull
Racing car, while the Team will rely on Citrix’s innovative digital
workspace solutions as it adapts to Formula One’s new technical and
regulatory framework.
Citrix has been a technical partner of the Team since 2007,
delivering digital workspace solutions that allow the race team on
the road to access the full processing power of the organization at
base. More recently, Citrix has been providing support and guidance
for the digitalization of the Team’s wider business processes. As
Formula One becomes ever more time-sensitive and data-driven, the
relationship between Citrix and Aston Martin Red Bull Racing has
flourished and deepened, culminating in an innovation partnership
in 2017.
“Work is different today. It isn’t a place anymore, but a
dynamic activity that happens anywhere,” said Tim Minahan,
Executive Vice President of Business Strategy and Chief Marketing
Officer, Citrix. “AMRBR clearly recognizes this and is using
digital workspace solutions to rethink how they work at the track,
the garage, the factory and everywhere in between. We are pleased
to be a partner on their journey and look forward to working
together with the Team to deliver the future of work and help them
lap the competition.”
With Citrix technology, Aston Martin Red Bull Racing can access
high-powered computing resources from anywhere in the world. This
flexibility has proved vital in delivering the Team’s successes. A
modern F1 team is a distributed and collaborative network that
places an incredibly high value on speed and responsiveness.
Against the backdrop of an expanding global racing series, Citrix
enables Aston Martin Red Bull Racing to maximize its resources,
wherever in the world team members are working.
“Our relationship with Citrix has been developing for over a
decade and we’re really pleased to be announcing this partnership
extension today,” said Team Principal Christian Horner. “Citrix is
a great example of an Innovation Partner that actively works with
us to improve our Team’s performance on and off the track. Citrix
is how we work anywhere – whether it’s at the track or the top of a
high rise – and we’re looking forward to discovering what the
future holds.”
About Citrix
Citrix (NASDAQ:CTXS) is powering a better way to work with
unified workspace, networking, and analytics solutions that help
organizations unlock innovation, engage customers, and boost
productivity, without sacrificing security. With Citrix, users get
a seamless work experience and IT has a unified platform to secure,
manage, and monitor diverse technologies in complex cloud
environments. Citrix solutions are in use by more than 400,000
organizations including 98 percent of the Fortune 500.
For Citrix Investors:
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Karen Master Citrix +1 216-396-4683 Karen.master@citrix.com
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