2nd UPDATE: AOL Becomes Latest To Suspend Ads On Rush Limbaugh Show
March 05 2012 - 5:00PM
Dow Jones News
NEW YORK (DOW JONES)--AOL Inc. (AOL) Monday became the eighth
advertiser to part ways for now with Rush Limbaugh's syndicated
radio program after the conservative talk-show host denounced a
female law student on-air, prompting a firestorm of protests.
"We have monitored the unfolding events and have determined that
Mr. Limbaugh's comments are not in line with our values. As a
result we have made the decision to suspend advertising on The Rush
Limbaugh Radio show," AOL posted on its Facebook.com page.
A spokeswoman for AOL confirmed the comments in an emailed
statement.
There were also reports Monday that Sears Holdings Corp. (SHLD)
had pulled its advertising. However, a Sears spokeswoman said the
company "did not intentionally advertise on the Rush Limbaugh
show."
Sears "has taken actions to ensure our ads do not run on this
show. We appreciate our customers, fans and followers and thank you
for your business," the spokeswoman said.
Advertisers including Proflowers.com and Citrix Systems Inc.
(CTXS) already have pulled their advertising dollars from
Limbaugh's programs.
Limbaugh, who has a long history as a conservative provocateur,
last week sparked public anger by calling the third-year law
student a "slut" for her views on insurance coverage for
contraception.
In a written statement Saturday, the announcer backtracked, "I
sincerely apologize to Ms. Fluke for the insulting word
choices."
-By William Launder, Dow Jones Newswires; 212-416-3412;
william.launder@dowjones.com
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