Citrix announced today that its customers, partners and
developers will now be able to integrate their services and
applications seamlessly with its Citrix GoTo collaboration cloud
solutions. The new Citrix GoTo Developer Center is a free resource
that enables the Citrix GoTo community to access valuable APIs,
developer resources and best practice tips so they can build
strategic integrations and dynamic mash-ups with the scheduling,
registration, management and reporting functions of award-winning
Citrix collaboration services like: GoToMeeting®, GoToWebinar® and
GoToTraining®.
Making it easy for third-parties to easily build compelling
cloud services ensures best-of-breed solutions and processes will
work in concert with the Citrix GoTo collaboration services. This
reduces complexity and duplicate work, streamlines workflows, saves
time and money, and enables maximum results for meeting, webinar
and training goals. For example, marketers hosting a GoToWebinar
session can now instantly sync their registration and attendee data
with their marketing automation and CRM systems to increase
efficiency and accuracy. And trainers can tie GoToTraining
functionality directly into their existing learning management
systems, enabling access from one system for all their training
administration and management. The new capabilities also enable
better ways of working, improving workflow processes and actually
changing the way work gets done.
As part of today’s news, Citrix is also pleased to announce
integrations with a number of industry-leading application and
business service providers including Eloqua, HubSpot, Marketo,
TactusMD and Vitalect.
“The launch of the Citrix GoTo Developer Center marks an
important new chapter for our business and that of hundreds of
thousands of companies worldwide who rely on our collaboration
tools every day to get business done,” said Bernardo de Albergaria,
VP and GM, Collaboration, Citrix Systems. “By creating a broad
partner community, we can achieve a multitude of benefits for our
customers, including reducing complexity, eliminating data
duplication, simplifying workflows and, most important, optimizing
the personal interactions that are key to their organizations’
success.”
What Is New
GoToWebinar:
For today’s sales and marketing organizations, GoToWebinar is
the leading solution for easy, do-it-yourself, cost-effective
webinars for up to 1,000 attendees. Since it was released in 2006,
GoToWebinar has been one of the fastest growing SaaS products in
the market, and has rapidly become an integral part of the
marketing automation mix for companies of all sizes.
Enabling GoToWebinar to seamlessly integrate with other
marketing automation solutions will allow joint customers to:
- Leverage information from webinars
faster by instantly syncing attendee registration in-session and
importing information quickly and easily into additional business
systems.
- Save time and increase efficiency by
eliminating manual data entry, and administrative tasks between the
webinar and the customer database.
- Increase data accuracy by automating
promotional and CRM activities.
The new open interfaces will allow partners to integrate session
data from GoToWebinar events with existing business systems, such
as:
- E-mail marketing systems
- Registration forms
- Marketing automation software
systems
- CRM databases and solutions
GoToTraining:
The award-winning GoToTraining stands above competitive
solutions for its effective, intuitive virtual learning experience.
Using GoToTraining, organizers can develop and deliver learning
experiences and outcomes that provide maximum value to their
business while saving time, effort and money. Enabling integration
with other learning solution providers will allow joint customers
to:
- Streamline learning administration by
eliminating redundant processes and reducing data entry errors
- Simplify education and training
workflows between critical applications, creating a more seamless
user experience for students and attendees
- Expand revenue and market opportunities
by creating, marketing and reselling value-added solutions that
benefit customers
The new open interfaces will allow partners to develop APIs that
provide existing learning infrastructure, learning portals, web
sites and learning management systems access to GoToTraining’s
scheduling, registration, management and reporting functions.
GoToMeeting:
Using the new developer resources, partners and customers will
be able to access administrator/reporting and organizer APIs that
integrate meeting management, scheduling and historical data into
existing infrastructure and third-party systems. For example, the
new open interfaces will allow partners to integrate meeting
information with corporate web sites.
Vertical Integrations to Create and Innovate Better Ways of
Working
In addition to improving general business applications such as
marketing automation and training, Citrix sees great potential for
GoTo product integration across a wide range of vertical use cases,
including healthcare, education and human resources. For example,
TactusMD, a Marietta, Georgia provider of electronic health record
software, TactusMD™ EHR, that serves primarily pediatric practices,
is building an integration with GoToMeeting to bring real-time
telemedicine to rural areas of its physician network.
This combined platform will allow seamless access to electronic
health record information, in conjunction with high-definition
video of the patient and transmission of other critical data,
providing the consulting specialist with the necessary information
to make timely and accurate diagnoses, and in some cases, the
ability to make critical decisions that deliver urgent, life-saving
care.
What Analysts, Customers Have to Say:
According to Forrester Research, the key for broader
collaboration technology adoption in the workforce is seamless
integration into business processes. This can mean adding
collaboration technologies to the product life-cycle management
software to allow product managers to track events and facilitate
interactions. Linking these tools will help improve metrics such as
time-to-market because workers will be able to find people and
information in the context of their workflows.1
“The opportunity has emerged to take the marriage of web
conferencing with sales and marketing to the next level. Broad
adoption of SaaS-based CRM solutions and the complementary
emergence of marketing automation systems have created the perfect
opportunity for Citrix customers to embed the GoTo collaborative
services into sales and marketing automation, which can be
indispensible in terms of convenience delivered, time saved,
accuracy gained and metrics captured.” Andy Nilssen, Senior
Analyst and Partner, Wainhouse Research.
“Integrating our electronic health record software with an
application such as GoToMeeting with HDFaces will give physicians
the capability to meet instantly regardless of location and provide
real-time consultations for patients with specialists. This
cost-effective combination will support patients in rural locales,
dramatically reducing travel or delay time without compromising
quality of care. Combining GoToMeeting with HDFaces with our health
information exchange (HIE) will provide our doctors one-click
access to patient data, e-prescribing, lab test ordering and
billing/coding through our unique workflow-based software, as well
as access to the rich web, audio and video capabilities of
GoToMeeting. This is a very compelling combined platform for
real-time telemedicine collaboration.” Dr. Anthony J. Mari,
Founder and CEO, TactusMD Inc.
Pricing and Availability
Access to GoToMeeting, GoToWebinar and GoToTraining developer
resources are available at no additional cost through the Citrix
GoTo Developer Center at https://developer.citrixonline.com/. For
Citrix GoTo partnership inquiries, email your specific request to
businessdevelopment@citrixonline.com.
Related Links
- Citrix GoTo Developer Center
- GoToMeeting Integration Services: Fact
Sheet
- GoToWebinar Integration Services: Fact
Sheet
- GoToTraining Integration Services: Fact
Sheet
Follow Us Online
- Citrix GoToTraining on Facebook:
http://www.facebook.com/GoToTraining
- Citrix GoToWebinar on Facebook:
http://www.facebook.com/GoToWebinar
- Citrix GoToMeeting on Facebook:
http://www.facebook.com/GoToMeeting
- Workshifting blog:
http://workshifting.com
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of
virtual computing solutions that help people work and play from
anywhere on any device. More than 250,000 enterprises rely on
Citrix to create better ways for people, IT and business to work
through virtual meetings, desktops and datacenters. Citrix
virtualization, networking and cloud solutions deliver over 100
million corporate desktops and touch approximately 75 percent of
Internet users each day. Citrix partners with over 10,000 companies
in 100 countries. Annual revenue in 2010 was $1.87 billion. Learn
more at www.citrix.com.
The Online Services Division of Citrix provides secure,
easy-to-use cloud-based solutions that enable people to work from
anywhere with anyone. Whether using GoToMeeting® to hold online
meetings, GoToWebinar® to conduct larger web events, GoToTraining®
to train customers or employees, GoToMyPC®to access and work on a
remote Mac® or PC, GoToAssist® to support customers or GoToManage®
for IT support and management, businesses and individuals are
increasing productivity, decreasing travel costs and improving
sales, training and service on a global basis. For more
information, visit www.citrixonline.com.
Citrix®, GoToMeeting®, GoToWebinar® and GoToTraining® are
trademarks of Citrix Systems, Inc. and/or one or more of its
subsidiaries, and may be registered in the U.S. Patent and
Trademark Office and in other countries. All other trademarks and
registered trademarks are property of their respective owners.
1 “The State of Collaboration Software Implementations: 2011,”
Forrester Research, Inc. March 21, 2011.
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