Today, at Citrix Synergy™, the conference where cloud computing,
networking and virtualization meet, Citrix (NASDAQ:CTXS) announced
new desktop transformation technology innovations and tools that
further reduce both the cost and time of deploying virtual
desktops. The Citrix Desktop Transformation model, first introduced
in October 2010 (see announcement), focuses on three distinct
phases – assess, design and deploy – and helps customers prioritize
and map business objectives to users and projects, to speed the
roll-out of desktop virtualization enterprise-wide. Citrix is now
enhancing the model with new tools and processes that IT
organizations can leverage to plan and implement a successful
enterprise-wide desktop virtualization strategy.
Citrix today also announced a
definitive agreement to the acquire App-DNA as a key component of
its Desktop Transformation strategy.
Leveling the Playing Field Between Virtual and Physical
Desktops
Desktop virtualization is being deployed widely today by
customers of all sizes, given the recognized return on investments
such as improved business agility, tighter security and anytime,
anywhere access to desktops and apps across any consumer or
business device. At the same time, those same organizations cite
the need for more cost-effective acquisition and deployment models
to get them from “wow to how” faster.
Over the past two years, Citrix has made numerous advances on
this front to take cost out of the equation as a barrier for
wide-scale virtual desktop adoption. As a result of these advances,
the first-year capital cost of a Citrix XenDesktop® roll-out is now
materially below that of physical desktops in many cases. With
further advances announced this week at Synergy, Citrix predicts
that within six months, the up-front cost of virtual desktops will
be less expensive than physical desktops across the board. These
changes in cost have come from three primary drivers:
1) Extensive technology innovations in XenDesktop, including its
FlexCast™ delivery technology, personal vDisk technology (acquired
from RingCube this summer), IntelliCache storage optimization and
integrated WAN optimization as a core feature.
2) The new Citrix HDX™ Ready System-on-Chip (SoC) program, which
will enable high-performance HDX Ready devices at a sub-$100 price
points (see announcement).
3) Industry-wide innovation from Citrix partners that has driven
down the cost of virtual desktops at the server, storage, network
and microprocessor levels, including de-duplication, thin
provisioning, and Moore’s Law advances that have driven higher
server density for hosted virtual desktops.
The combination of these technology advancements are leveling
the playing field between the costs of virtual and physical
desktops combined with the Desktop Transformation process and new
tools helps organizations deliver virtual desktops
enterprise-wide.
Citrix Desktop Transformation Model – Assess, Design,
Deploy
The Desktop Transformation model was developed and released in
late 2010 to bring together a common methodology along with tools
and partners to plan and execute strategic desktop transformation
initiatives. New tools developed over the past year and announced
today take the model a step further through project management,
intelligent assessment and automated packaging tools. New
components include:
- Citrix Success Accelerator –
Citrix Success Accelerator for XenDesktop simplifies desktop
transformation projects with free, customized step-by-step
XenDesktop design, implementation and rollout guidance from Citrix
experts and industry peers. The Citrix Success Accelerator provides
a step-by-step checklist and instructions, hundreds of design
benchmarks, best-practice quick tips, alerts and resources, as well
as access to new Desktop Transformation tools.
- Citrix Virtual Desktop
Assessment Tool – This free automated tool provides an
inventory of an organization’s devices, applications and end-user
usage patterns. The tool then provides recommendations on the use
of XenDesktop FlexCast desktop delivery models, master image
configuration and application portfolio, organized by user
groups.
- App-DNA AppTitude – As part of
the App-DNA acquisition, the AppTitude platform provides an
analysis of an organization’s application portfolio, deployment
guidance, a project effort calculator and where necessary, the
information required to remediate any application compatibility
issues. Next, for those organizations that are using application
virtualization and streaming, this tool will auto-package the
applications for use with Microsoft Installer (MSI), Microsoft
App-V and Citrix XenApp®.
- XenDesktop Personal vDisk
Technology – Personal vDisk technology, recently acquired with
RingCube, is currently available in early access with XenDesktop
5.5, enhances the “deploy” phase by providing persistent, personal
storage space for applications, settings and app data that is
independent from the master image. End-users enjoy a fully
personalized virtual desktop while IT organizations realize both
operational savings and a reduction in storage of 65 percent over a
dedicated VDI deployment model.
Cost Effective Virtual Desktop for Small and Medium
Businesses
Citrix VDI-in-a-Box™ 5 is the easy, affordable all-in-one
virtual desktop solution for SMBs. It is a an all-in-one VDI
software appliance that enables Windows® administrators to rapidly
deliver centrally-managed virtual desktops to any user, anytime, on
any device – for less than the cost of new PCs. VDI-in-a-Box
delivers high availability and eliminates over 60 percent of
traditional VDI infrastructure – including management servers and
shared storage (SANs) – by creating a grid of off-the-shelf servers
with direct-attached storage.
Quote
Bob Schultz, Group Vice President & General Manager,
Enterprise Desktops and Applications at Citrix
“Enterprises understand the growing business value and operating
efficiencies that can be achieved by the centralized management and
delivery of desktops and applications, but the capital acquisition
costs of virtual versus physical desktops was still an open
question. Now with the new cost model, we have demonstrated that
virtual desktops from Citrix are on track to be the same or less
than physical desktops. Customers, armed with this knowledge, as
well as the tools and technology provided by the Desktop
Transformation model and XenDesktop, can confidently roll out a
successful desktop virtualization strategy that benefits both IT
and end users.”
How to Access the Desktop Transformation Model
Customers can log on to the Success Accelerator at
http://www.citrix.com/successaccelerator/ with a MyCitrix ID and
then create a project by providing information about the project.
Customers can then follow the customized project guide taking
advantage of the tools, best practice articles, and decision
criteria along the way.
Pricing and Availability
- The Citrix Success Accelerator is free
and available immediately.
- The Citrix Virtual Desktop Assessment
tool will be available November 1, via the Citrix Success
Accelerator.
- Pricing and availability from Citrix
will be announced upon closing. At present, AppTitude™
continues to be available from App-DNA partners under its
pricing.
- Citrix personal vDisk technology is
available with XenDesktop 5.5 as an early access feature.
Related Links
- Blog: Assess, Design, Deploy – Citrix
Continues to Drive Down Virtual Desktop Costs
- Announcement: Citrix Accelerates
Anytime, Anywhere Access with Acquisition of App-DNA
- Announcement: Citrix Helps Customers Go
from “Wow to How” with Desktop Virtualization
- Announcement: Lakeside Software and
Citrix Collaborate to Accelerate XenDesktop Virtual Desktop
Deployments
Follow Us Online
- Citrix XenDesktop page
- Citrix Desktop Transformation page
- Citrix FlexCast technology page
- Twitter: @Citrix, @xendesktop
- Citrix on Facebook
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of
virtual computing solutions that help people work and play from
anywhere on any device. More than 250,000 enterprises rely on
Citrix to create better ways for people, IT and business to work
through virtual meetings, desktops and datacenters. Citrix
virtualization, networking and cloud solutions deliver over 100
million corporate desktops and touch approximately 75 percent of
Internet users each day. Citrix partners with over 10,000 companies
in 100 countries. Annual revenue in 2010 was $1.87 billion. Learn
more at www.citrix.com.
For Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
statements involve a number of factors that could cause actual
results to differ materially, including risks associated with the
impact of the global economy and uncertainty in the IT spending
environment, revenue growth and recognition of revenue, products
and services, their development and distribution, product demand
and pipeline, economic and competitive factors, the Company’s key
strategic relationships, acquisition and related integration risks
as well as other risks detailed in the Company’s filings with the
Securities and Exchange Commission. Citrix assumes no obligation to
update any forward-looking information contained in this press
release or with respect to the announcements described herein.
The development, release and timing of any features or
functionality described for our products remains at our sole
discretion and is subject to change without notice or consultation.
The information provided is for informational purposes only and is
not a commitment, promise or legal obligation to deliver any
material, code or functionality and should not be relied upon in
making purchasing decisions or incorporated into any contract.
Citrix®, XenDesktop®, XenApp™, HDX™ and VDI-in-a-Box™ and are
trademarks of Citrix Systems, Inc. and/or one or more of its
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