Ceradyne's Quote-to-Order Process on Track with Purchase of Cincom's Interactive Selling and Product Configuration Solution CINCINNATI, Dec. 9 /PRNewswire/ -- Ceradyne, a leader in advanced technical ceramics, is continuing its cost-reduction strategy in their cutting-edge, lightweight ceramic armor division with their recent purchase of Cincom Manufacturing Business Solution's Interactive Selling and Product Configuration Solution. What began as a search for a simple contact management system, culminated in recognizing the need for a totally integrated solution to enhance Ceradyne's Quote-to-Order business processes. Ceradyne's Costa Mesa, CA operation employs continuous operational improvement. Yet, as in most complex manufacturing organizations, divergent systems and redundant data entry can be roadblocks to optimum customer satisfaction. Although Ceradyne's total administrative lead time of two to four weeks to complete a quote is not unusual for the industry, Ceradyne's Sales and Engineering Departments are determined to reduce quote-to-order times for their customers. With the Cincom Knowledge Builder(TM) at the heart of Cincom's Interactive Selling Solution and Product Configuration, new salespeople will quickly be up-to-speed on Ceradyne's complex products and services, and ready to deliver total solutions to Ceradyne's customers. Soon Ceradyne's sales professionals will be able to respond to the most complex quotes, with automatic generation of BOMs and routings, facilitating the integration of front and back-office processes. The bottom line -- less time chasing the expert, more time serving the customer! About Ceradyne Ceradyne develops, manufactures and markets advanced technical ceramic products and components for defense, industrial, automotive/diesel and commercial applications. Additional information can be found at the company's website: http://www.ceradyne.com/ . The company has three domestic manufacturing sites, with sales offices and agents in many industrialized nations. Ceradyne is a publicly traded company (NASDAQ:CRDN) with joint ventures, licensing agreements, and other partner relationships with many of the largest U.S. corporations. About CRM for Complex Manufacturers and Cincom Manufacturing Business Solutions Robust yet flexible, Cincom's CRM for Complex Manufacturers simplifies the most complex selling, while accelerating the sales cycle, broadening sales channels, and lowering the cost to sell. Cincom Manufacturing Business Solutions are based on over three decades of experience, providing strategic value to manufacturing companies. During that time, Cincom has provided their customers an evolutionary path through major technological changes, enabling them to keep pace without major disruption to their business. Cincom's knowledge of manufacturing ensures delivery of robust products with rapid implementation resulting in the fastest Return-on-Investment (ROI) and the best customer support in the industry. About Cincom Cincom, the world's most experienced software company, builds, sells, and supports software for 1) data access and integration, 2) process automation, 3) manufacturing business solutions, and 4) business communications. Thousands of customers around the world rely on Cincom's 35 years of experience to provide innovative solutions to some of their toughest and most complex business problems. High quality, rapid implementation and excellent service give Cincom clients greater productivity, faster speed-to-market, and a quicker and greater return on investment (ROI). Cincom serves thousands of clients on six continents in a variety of markets including financial services, aerospace and defense, banking and insurance, healthcare, manufacturing, call centers, retail, utilities, government, and education. Cincom clients include Rockwell, Praxair, Citibank, Northwestern Mutual, American Bankers, Anheuser-Busch, Federal Express, Ericsson, Prudential Financial, Federal Reserve Board, Duke University Medical Center, Mayo Health System, MetLife, Morgan Stanley & Company, Penn State University, Siemens, and Trane. For more information about Cincom products and services, contact us at 1-800-2CINCOM (US), send e-mail to , or visit the company's website at http://www.cincom.com/manufacturing . DATASOURCE: Cincom Systems, Inc. CONTACT: Linda Nelson, Marketing Manager of Cincom Systems, Inc., +1-513-612-2129, or Web site: http://www.cincom.com/ http://www.cincom.com/manufacturing http://www.ceradyne.com/

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Ceradyne, Inc. (MM) (NASDAQ:CRDN)
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