Le Cordon Bleu Partners with the Hit FOX Series “MasterChef” to Launch MasterChef Cooking Classes Throughout the United S...
June 23 2011 - 10:00AM
Business Wire
Are you an amateur chef looking to ramp up your skills and
show-off your cooking talents? Le Cordon Bleu, the leading provider
of culinary arts education in the United States, announced today an
exclusive partnership with the international hit culinary show
“MasterChef,” which airs Monday and Tuesday nights on FOX, to offer
on-going MasterChef Cooking Classes taught by Le Cordon Bleu Chefs
at each of the 16 Le Cordon Bleu campuses throughout the U.S.
"With the worldwide cache of the MasterChef brand, and its
success in the US market, a partnership with a market leader like
Le Cordon Bleu was a natural fit,” stated Chad Bennett, Reveille’s
Vice President of Brand Development and Production.
“Whether you’re a culinary enthusiast cooking for family or
throwing a sophisticated party, there’s a MasterChef class for
you,” added Brian Williams, senior vice president of Le Cordon Bleu
at Career Education Corporation. “Our chef instructors have
tremendous knowledge and passion to share with those who wish to
take their culinary skills to the next level, much like the
contestants on MasterChef.”
Taught by Le Cordon Bleu chef instructors, each MasterChef class
will include the MasterChef Mystery Box and focus on a specific
culinary topic that will help the passionate cooks learn new skills
and advance their current techniques. Upcoming sessions include
Baking 101, International Cuisine 101 and Seasonal Cuisine 101,
with specialties such as A Celebration of France and The Ultimate
Appetizer Party. Classes will take place twice a month beginning
July, 2011. For more information on the upcoming MasterChef classes
and to locate the campus nearest to you, visit: www.chefs.edu.
About Le Cordon Bleu
Le Cordon Bleu (LCB) is one of the largest providers of quality
culinary arts education worldwide. Our network of 16 schools in the
United States offers culinary students a hands-on education with
faculty dedicated to providing students with the necessary skills,
knowledge, support and guidance to pursue fulfilling career
opportunities in the culinary arts. Le Cordon Bleu cannot guarantee
employment or salary and is a member of the Career Education
Corporation (NASDAQ:CECO) network of universities, colleges and
schools. MasterChef courses are currently not offered for college
credit. For more information about Le Cordon Bleu, go to
www.Chefs.edu.
Le Cordon Bleu ® and the Le Cordon Bleu logo are registered
trademarks in North America of Career Education Corporation.
About MasterChef
Around the world, “MasterChef” is one of television’s leading
television reality series that sets out to find the best amateur
cooks. First produced in the UK in 1990 and then reinvented by
Shine TV in 2005, today the show has tapped into a global appetite,
being produced in over 28 countries and fast becoming a leading
consumer brand. MasterChef is a registered trademark of Reveille
Independent, LLC and used under license.
About Reveille
Reveille is part of the Shine Group, one of the world's most
respected and prolific production companies in scripted and
non-scripted television. A leading production studio focused on
exploiting worldwide intellectual property rights in scripted and
unscripted television and digital entertainment, Reveille is also a
world leader in creating integrated marketing opportunities for
advertisers. Reveille is known for popular and award-winning hit
series including MasterChef, The Biggest Loser, The Office,
The Buried Life, Ugly Betty, The Tudors, Tabatha’s Salon Takeover,
Shear Genius and Parental Control. Reveille has partnerships with
both Microsoft and Yahoo! to develop original online
series for brands. Web series include Fit to Boom for Subway, It’s
Everybody’s Business with Jack and Suzy Welch for Microsoft, Who
Knew? for Toyota and Real Life Makeover for Walmart.
Recent television series include Paula Abdul’s Live to Dance on
CBS. Through its distribution arm, Shine International, Reveille
distributes its extensive library of programming to more than 150
countries.
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