MINNEAPOLIS, May 14, 2012 /PRNewswire/ -- Caribou Coffee
Company, Inc. (NASDAQ: CBOU) today launched six new sparkling teas
and juices made with premium, all-natural ingredients. This new
line-up of bold and revitalizing flavors are now exclusively
available in Caribou coffeehouses, allowing Caribou fans to have a
superior beverage experience as they "Sip Up Summer."
(Photo:
http://photos.prnewswire.com/prnh/20120514/NY06353-a)
(Photo:
http://photos.prnewswire.com/prnh/20120514/NY06353-b)
Caribou's new sparkling teas and juices include:
- Green Tea Lemonade: Sassy citrus, soothing green tea,
balances beautifully
- Peach Black Tea: Refreshing white peach, subtle sweet
touches, finishes clean and simple
- Lemon Ginger Pomegranate Juice: Seduces with tannic
berry, pinches with spice, sasses with citrus
- Berry Black Tea: Robust
and fruitful, full-bodied black tea, black tea brambly berry
- Mint Lime White Tea: Quenching limeade, exhilarating
spearmint, engaging yet subtle
- Very Berry Juice: Fully ripe and fruity, lovely notes of
sweet jam, rich in flavor
"We're thrilled to launch our exciting new sparkling beverages,
which will help our customers keep cool all summer long," said
Alfredo Martel, senior vice
president of marketing and product management. "We're also happy to
introduce the Caribou Growler this summer because it offers another
easy way for our fans to stay cool and share their love of
refreshing drinks with others."
The all-new 64 oz. Caribou Growlers will help fuel summer fun
all season and fans who purchase one for a summer party or just to
enjoy Caribou at home can fill it up with a variety of refreshing
Caribou drinks, including iced tea, still teas and juices. The
Growlers are available in select Caribou retail coffeehouses today
and will be rolling out to all Caribou coffeehouses by May 21.
Caribou's Green Tea Lemonade, Peach Black Tea, Lemon Ginger
Pomegranate Juice and Caribou Growler are permanent additions to
the Caribou beverage portfolio; the limited-time-only Berry Black Tea, Mint Lime White Tea and Very
Berry Juice will be available throughout the summer.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading
branded coffee companies in the United
States, with a compelling multi-channel approach to their
customers. Based on the number of coffeehouses, Caribou
Coffee is the second largest company-operated premium coffeehouse
operator in the United States. As of January 1, 2012, the Company had
581 coffeehouses, including 169 franchised locations, in
20 states, the District of
Columbia and nine international markets. The Company's
coffeehouses aspire to be the community place loved by guests who
are provided an extraordinary experience that makes their day
better. Caribou Coffee provide the highest quality
handcrafted beverages, foods and coffee lifestyle items with a
unique blend of expertise, fun and authentic human connection in a
comfortable and welcoming coffeehouse environment. In
addition, Caribou Coffee's unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the
Rainforest Alliance Corporate Green Globe Award and is committed to
operating practices that promote sustainability and environmental
protection. For more information, visit the Caribou Coffee
web site at www.cariboucoffee.com.
CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com
SOURCE Caribou Coffee Company, Inc.