MINNEAPOLIS, April 4, 2012 /PRNewswire/ -- Caribou Coffee
Company, Inc. (NASDAQ: CBOU) today announced the blooming
dedication of Amy's National Garden of Hope at Brookside Gardens
just outside of Washington, D.C.
as a tribute to Amy Erickson, a
beloved Caribou roastmaster who valiantly fought breast cancer and
others who have been touched by the disease.
(Photo: http://photos.prnewswire.com/prnh/20120404/NY82344
)
As part of its 17-year Amy's Blend program to celebrate Amy and
raise awareness around breast cancer, Caribou Coffee brought her
favorite flower – the tulip – to the nation's capital with a
commemorative planting last fall. To engage the larger community to
rally around this important cause, Caribou invited consumers to go
online and submit a dedication in support of finding a cure via
Facebook. For every submission that was made online, a real tulip
was planted in Amy's National Garden of Hope.
With the third Amy's Garden now in full bloom, Caribou will
invite members of the local community to honor Amy and those
touched by breast cancer to a special Spring Garden Party event from 3-5 pm on Tuesday,
April 10, 2012 at Brookside Gardens in Wheaton, Maryland, during which parents
and children will be invited to paint a flower pot and plant their
own tulip to take home as a lasting memory.
"We are thrilled to have extended our Amy's Garden program to
the Washington, D.C. area and to
continue our commitment to supporting breast cancer awareness and
the search for a cure with this commemorative garden," said Caribou
Coffee CEO, Mike Tattersfield, "We
look forward to sharing Amy's story with the local community at
Brookside and to paying tribute to everyone who has been touched by
breast cancer with this special blooming celebration and
Spring Garden Party."
Amy's National Garden of Hope was created in partnership with
Susan G. Komen for the Cure® as an
extension of the brand's ongoing Amy's Blend program, which offers
special coffee, tea and merchandise each October and was developed
to both honor Amy Erickson and
support breast cancer awareness. Over the past two years, Amy's
Gardens have been planted in Minneapolis, Chicago and now Washington, D.C. and each is planted in
tribute to those touched by the disease. Consumers should be on the
lookout this October for an integration of the Amy's Garden
tributes with the Amy's Blend campaign.
All Amy's Blend products will be available for purchase in
Caribou Coffee stores, or online at www.CaribouCoffee.com, during
Breast Cancer Awareness month this October.
For more information about Caribou Coffee, please visit Caribou
Coffee's Facebook page at www.facebook.com/cariboucoffee or follow
Caribou on Twitter at @Caribou_Coffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading
branded coffee companies in the United
States, with a compelling multi-channel approach to their
customers. Based on the number of coffeehouses, Caribou
Coffee is the second largest company-operated premium coffeehouse
operator in the United States. As of January 1, 2012, the Company had
581 coffeehouses, including 169 franchised locations, in
20 states, the District of
Columbia and nine international markets. The Company's
coffeehouses aspire to be the community place loved by guests who
are provided an extraordinary experience that makes their day
better. Caribou Coffee provide the highest quality
handcrafted beverages, foods and coffee lifestyle items with a
unique blend of expertise, fun and authentic human connection in a
comfortable and welcoming coffeehouse environment. In
addition, Caribou Coffee's unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the
Rainforest Alliance Corporate Green Globe Award and is committed to
operating practices that promote sustainability and environmental
protection. For more information, visit the Caribou Coffee
web site at www.cariboucoffee.com.
About Brookside Gardens
Brookside Gardens, owned by Montgomery Parks of The Maryland-National
Capital Park and Planning Commission is Montgomery County's incomparable,
award-winning 50-acre public display garden situated within Wheaton
Regional Park. Included in the gardens are several distinct areas:
Aquatic Garden, Azalea Garden,
Butterfly Garden, Children's Garden, Rose
Garden, Japanese Style Garden, Trial Garden, Rain Garden and
the Woodland Walk. The Formal Gardens areas include a Perennial
Garden, Yew Garden, the Maple Terrace, and Fragrance Garden.
Brookside Gardens also feature two conservatories for year-round
enjoyment.
CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com
SOURCE Caribou Coffee Company