Caribou Coffee Knits Joy This Holiday Season
November 10 2011 - 10:34AM
Business Wire
Caribou Coffee is Making it Merry this holiday season with the
launch of its Sweater Maker Facebook App, which allows consumers to
dress their Facebook photos in festive holiday sweaters and share
them through various social networks.
In addition to providing consumers with fun and sharable online
content, the nation’s second-largest coffeehouse operator has
turned this cherished holiday tradition into a source of true
holiday spirit. For every sweater that’s virtually knitted on
Caribou Coffee’s Sweater Maker Facebook App, a real one will be
donated to someone in need.
“This provides a great opportunity for our customers to have a
lot of fun and interact with friends and family,” said Alfredo
Martel, senior vice president of marketing and product management.
“At the same time this app works in a tangible way to literally
provide the warmth of the season to people in our communities.”
This season, Caribou Coffee has pledged to donate a total of
10,000 men’s, women’s and children’s sweaters to the Salvation
Army. Consumers take four easy steps to complete the app:
- Pick a sweater: options include solo,
couple, group or even pet templates
- Choose a background: images can be
placed in front of an array of holiday themes, including the option
to enhance an image with animated décor and gifts
- Upload a photo: take a webcam picture
or upload an existing photo to the app
- Choose how to share it: upload the
image as your Facebook or Twitter profile pic, or save it to your
desktop or blog
This new app is supplementary to Caribou Coffee’s larger,
ongoing Do Good initiative, in which the coffee retailer commits to
addressing various social issues, like environmental consciousness,
and raising awareness and funds for breast cancer research. Caribou
Coffee is also an annual donor, and now a corporate donation
drop-off, for Toys for Tots.
In-Store This SeasonCaribou Coffee has brought back
holiday favorites this winter. The limited-time-only Spicy
Chocolate Mocha, Fa La Latte and Ho Ho Mint Chocolate Mocha are
Caribou’s signature holiday drinks, all of which can be customized
with premium milk, dark or white chocolate. The company is also
bringing back the highly popular soft gingerbread and its famous,
100% Rainforest Alliance Certified Reindeer Blend.
Caribou Coffee is a providing an array of great gift and
stocking stuffer options, with items like holiday ornaments, mugs,
tumblers, coffee and tea gift baskets, knit hats and more. All
items can be purchased in-store or online at
www.cariboucoffee.com.
We’re spreading the joy – and warmth – this holiday season.
Won’t you join us?
Twittercue@Caribou_Coffee launches holiday Facebook app
linked to sweater giveaway http://on.fb.me/nOSESE
About Caribou CoffeeFounded in 1992, Caribou Coffee
Company is one of the leading branded coffee companies in the
United States, with a compelling multi-channel approach to their
customers. Based on the number of coffeehouses, Caribou Coffee is
the second largest company-operated premium coffeehouse operator in
the United States. As of July 3, 2011, the Company had
554 coffeehouses, including 147 franchised locations, in
20 states, the District of Columbia and nine international
markets. The Company’s coffeehouses aspire to be the community
place loved by guests who are provided an extraordinary experience
that makes their day better. Caribou Coffee provides the highest
quality handcrafted beverages, foods and coffee lifestyle items
with a unique blend of expertise, fun and authentic human
connection in a comfortable and welcoming coffeehouse environment.
In addition, Caribou Coffee’s unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the Rainforest
Alliance Corporate Green Globe Award and is committed to operating
practices that promote sustainability and environmental protection.
For more information, visit www.cariboucoffee.com.
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