Caribou Coffee® Serves Up Oven-Warmed Breakfast Sandwiches Nationally
January 17 2011 - 11:05AM
Business Wire
Just a year after introducing handcrafted oatmeal in stores,
Caribou Coffee, the nation’s second-largest coffeehouse chain, is
rolling out hot and wholesome breakfast sandwiches in its
coffeehouses across the country. Served fresh from the oven,
Caribou Coffee Daybreaker and Mini breakfast sandwiches expand
Caribou Coffee’s offerings as a one-stop breakfast destination for
premium coffee and wholesome breakfast options.
Caribou Coffee launches new breakfast
sandwiches. Clockwise from top: Veggie Daybreaker, Turkey Bacon
Mini, Chicken Apple Sausage Daybreaker, Egg White & Turkey
Bacon Daybreaker, Turkey Sausage Mini (Photo: Caribou Coffee)
Made with ingredients such as all-natural Wisconsin cheddar,
savory chicken apple sausage, spinach Florentine, and served on
oven-warmed brioche rolls, ciabatta and biscuits, the new Caribou
Coffee breakfast sandwiches are perfect for those looking for a
high-quality breakfast on the go. The new sandwich offerings
include Chicken Apple Sausage Daybreaker, Egg White and Turkey
Bacon Daybreaker and Veggie Daybreaker as well as two mini
sandwiches, Turkey Bacon Mini and Turkey Sausage Mini.
“Many of our guests make our coffeehouses their first stop of
the morning, and we’re proud to offer premium breakfast options
that complement the level of quality they expect from our coffee,”
said Alfredo Martel, senior vice president of marketing and product
management for Caribou Coffee.
The hot breakfast sandwiches, served fresh from the oven in
Caribou’s coffeehouses, are all 310 calories or less. And as part
of the company’s continued commitment to value, Caribou Coffee is
offering a special pairing of one Daybreaker sandwich and a medium
coffee of the day for around $4.00.
Expanding breakfast optionsSince introducing handcrafted
oatmeal to their menu last January, Caribou further expanded its
menu last fall with two new oatmeal flavors — Banana Walnut and
Blueberry Almond. Guests can chose from other flavors such as
Classic, Maple Brown Sugar Crunch, Very Berry and Apple Cinnamon,
or they can simply select their own toppings. All oatmeal flavors
are available with either traditional oats or a 7-Grain blend with
added protein.
To celebrate the launch of breakfast sandwiches nationwide,
Caribou Coffee developed a media plan that included online and
transit shelters in select markets. In Minneapolis, Caribou
transformed transit shelters to larger-than-life warming ovens,
complete with heating coils to keep commuters warm.
In addition to these expanded breakfast items, Caribou Coffee
also expects to reach its milestone of 100 percent Rainforest
Alliance certification for all of its coffees in 2011. Currently,
more than 85 percent of Caribou Coffee’s full line of coffees is
Rainforest Alliance Certified™ — meaning they’ve been sourced from
farms that meet the Rainforest Alliance standards for
environmental, social and economic sustainability. To learn more
about Caribou Coffee’s premium breakfast offerings and beverages,
visit cariboucoffee.com.
About Caribou CoffeeCaribou Coffee Company, Inc., founded
in 1992 and headquartered in Minneapolis, Minnesota, is the
second-largest company-owned premium coffeehouse operator in the
United States, based on the number of coffeehouses. As of January
14, 2011, Caribou Coffee had 408 company-owned coffeehouses and 132
franchised and licensed locations. Caribou Coffee offers its
customers premium coffee and handcrafted espresso-based beverages,
as well as specialty teas, baked goods, whole bean coffee, branded
merchandise and other coffee lifestyle items. In addition, Caribou
Coffee sells products to grocery stores, mass merchandisers, club
stores, foodservice providers, hotels, entertainment venues and
e-commerce channels. Caribou Coffee is working toward 100 percent
Rainforest Alliance Certification for all of its coffees by the end
of 2011, ensuring coffee is sourced using social, economic and
environmentally sustainable practices. For more information, visit
the Caribou Coffee website at cariboucoffee.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6574751&lang=en
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From Jun 2024 to Jul 2024
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From Jul 2023 to Jul 2024