Caribou Coffee® Brews Hope With Amy’s Blend
October 01 2010 - 11:11AM
Business Wire
For the 15th consecutive year, Caribou Coffee is brewing hope in
October with its exclusive and expanded line of Amy’s Blend to
support Susan G. Komen for the Cure® and to honor former Caribou
roastmaster Amy Erickson. In addition to offering Amy’s Blend
coffee, tea and new merchandise, Caribou Coffee is inviting its
customers to honor their friends and family who have been touched
by breast cancer by submitting a tribute to Amy’s Gardens,
scheduled for planting this October at the Mall of America in
Bloomington, Minn., the John G. Shedd Aquarium in Chicago, Ill.,
and online at cariboucoffee.com.
A pioneer within Caribou Coffee, Amy helped revolutionize the
way coffee is tasted and developed at Caribou, contributing to the
stringent standards the company still uses today. “Brewing Amy’s
Blend and planting Amy’s Gardens are our way of honoring a friend
who left a lasting impression on our company because of her passion
for life and dedication to her craft,” said Chad Trewick, senior
director of coffee and tea for Caribou and a friend of Amy.
Caribou Coffee created Amy’s Blend in 1995 to help Amy pay for
medical bills while fighting breast cancer. Since her passing, this
special blend has raised money for breast cancer research. This
year, the company will donate 10 percent of all sales of Amy’s
Blend coffee, tea and merchandise, purchased online or in Caribou
retail stores, to Susan G. Komen for the Cure, with the goal of
raising at least $200,000. Caribou will also donate $1 per bag sold
in grocery retailers nationwide, with a goal of donating an
additional $38,000 or more.
In October, Caribou Coffee fans can honor a loved one who has
been touched by breast cancer by dedicating a pink tulip bulb —
Amy’s favorite flower — to be planted in Amy’s Gardens. Guests at
Caribou coffeehouses can dedicate a tulip to their loved ones in
the store, and visitors to cariboucoffee.com can submit a tribute
to Amy’s Garden online to watch a virtual tulip bloom.
Caribou Coffee will create two commemorative gardens measuring
nearly 9,000 square feet in total. Garden dedications and planting
events will be hosted in conjunction with Susan G. Komen for the
Cure on October 13 at Mall of America and October 26 at Shedd
Aquarium.
Amy’s Coffee, Tea and Merchandise
Amy’s Blend coffee, available online and in Caribou coffeehouses
in regular and decaf blends, is inspired by some of Amy’s favorite
coffee beans from Africa and the Americas. These regions are known
for their citric, bright flavors. Amy’s Blend combines citrus high
notes with a smooth, harmonious silkiness, accented by a delightful
hint of melon flavor. This year, Amy’s Blend coffee can also be
found on grocery store shelves at more than 22 grocery retailers in
40 states.
Added to the Amy’s Blend offering last year, Amy’s Blend tea is
a vibrant caffeine-free red tea from South Africa blended with just
the right amount of spicy cardamom and warm cinnamon to create a
velvety smooth, soothing, hot tea experience. Amy’s Blend tea is
all natural and high in antioxidants. New this year, guests at
Caribou coffeehouses can enjoy an Amy’s Tea Latte Fusion™, a
delicious combination of Amy’s Blend spiced tea and frothy steamed
milk.
Amy’s Blend products and merchandise, including scarves,
bracelets, cups and travel mugs, are available in Caribou
coffeehouses and online at cariboucoffee.com for a limited time.
Ten percent of all sales of these items will be donated to Susan G.
Komen for the Cure. Amy’s Blend coffee is available for $14.99 for
a bag of regular blend and $15.99 for a bag for decaf blend; Amy’s
tea is available for $7.99 for a tin of 20 sachets.
For more information about the Amy’s Blend coffee, tea and
merchandise; Amy’s Gardens; or to submit the name of a loved one
affected by breast cancer, please visit cariboucoffee.com.
About Caribou Coffee
Caribou Coffee Company, Inc., founded in 1992 and headquartered
in Minneapolis, Minnesota, is the second-largest company-owned
premium coffeehouse operator in the United States, based on the
number of coffeehouses. As of April 4, 2010, Caribou Coffee had 413
company-owned coffeehouses and 123 franchised and licensed
locations. Caribou Coffee offers its customers premium coffee and
handcrafted espresso-based beverages, as well as specialty teas,
baked goods, whole bean coffee, branded merchandise and other
coffee lifestyle items. In addition, Caribou Coffee sells products
to grocery stores, mass merchandisers, club stores, office coffee
and foodservice providers, hotels, entertainment venues, and
e-commerce channels. Caribou Coffee also licenses third parties to
use the Caribou Coffee brand on quality food and merchandise items.
Caribou Coffee focuses on delivering a guest experience with a
unique blend of expertise, fun and authentic human connection in a
comfortable and welcoming coffeehouse environment. For more
information, visit the Caribou Coffee website at
cariboucoffee.com.
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