Caribou Coffee Brews New Growth with Oatmeal
January 11 2010 - 2:44PM
Business Wire
Coffee is no longer the only thing worth getting out of bed for.
Starting today, Caribou Coffee customers can experience wholesome,
handcrafted oatmeal as a part of their morning routine.
The new Caribou Coffee oatmeal is a smart and delicious
breakfast choice for people who want a satisfying start to their
day. Each bowl packs nine to 17 grams of protein, depending on the
variety and flavor combination.
The coffee retailer will sell two varieties, one made with seven
grains and the other a tasty oatmeal blend. Once customers pick the
variety, they can choose between five flavors: Classic, Apple
Cinnamon, Cranberry Orange, Maple Brown Sugar Crunch, and Very
Berry.
Unlike some on-the-go breakfasts that are high in cholesterol,
Caribou Coffee’s oatmeal contains zero grams of cholesterol, and
the toppings have less than 10 mg of cholesterol. Plus, studies
have also shown that eating oatmeal regularly lowers LDL, so-called
bad cholesterol, which may reduce the risk of heart disease.
Caribou Coffee’s oatmeal also provides a significant source of
fiber. For example, a serving of the Very Berry oatmeal made with
the seven-grain blend provides 40 percent of a day’s recommended
dietary fiber and 17 grams of protein.
“As we enhance our menu offerings, we’re very conscious of the
fact that Caribou guests are looking for something quick that’s
also wholesome,” Alfredo Martel, Caribou Coffee senior vice
president of marketing, said. “We’re here to help them start their
day on the right foot by offering a warm, satisfying breakfast and
delicious, premium coffee.”
Caribou team members will prepare each handcrafted bowl of
oatmeal with soy, skim or 2 percent milk. Guests can also make
their own flavor combinations by choosing up to three toppings,
including apple cinnamon, strawberry compote, orange compote, dried
cranberries, golden raisins, almonds, maple syrup and maple brown
sugar crunch.
As part of the new oatmeal launch, Caribou Coffee is offering
two pairings that provide guests with a balanced breakfast at a
great value. For $3.49, guests can choose any oatmeal along with a
medium coffee. For $4.99, guests can get any oatmeal along with a
medium latte.
Customizable oatmeal is the latest addition to Caribou Coffee
food offerings, which will continue to expand in 2010. The retailer
is in the testing phase of an in-store baking program in select
markets. Caribou also recently reformulated chocolate beverages
with all-natural Guittard® chocolate.
Martel said the company will continue to roll out new products
to satisfy customer needs and to help fuel growth within the
company.
About Caribou Coffee
Caribou Coffee (NASDAQ: CBOU), founded in 1992, is the
second-largest company-owned gourmet coffeehouse operator in the
world based on number of coffeehouses. At Caribou Coffee, our
mission statement is “an experience that makes the day better.” We
provide this by sourcing the highest-quality coffee in the world
and craft roasting it in small batches to bring out the best in
every bean. We then bring this extraordinary coffee to our
customers via several channels, including grocery locations, online
or via our coffeehouses, which provide a relaxing escape for
customers. Caribou Coffee is committed to expanding our business by
bringing this experience to new customers through multiple means
without compromising our unwavering commitment to quality. Caribou
Coffee is a proud recipient of the Specialty Coffee of America
Association's (SCAA's) 2008 Roasters Choice Tasting Competition
Gold Award. For more information, visit www.cariboucoffee.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6138321&lang=en
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From May 2024 to Jun 2024
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From Jun 2023 to Jun 2024