Caribou Coffee Gives Decaf Drinkers a Needed Boost
January 29 2009 - 1:54PM
PR Newswire (US)
Decaf Coffee Give-Away Taking Place This Friday Starting at Noon
MINNEAPOLIS, Jan. 29 /PRNewswire-FirstCall/ -- Caribou Coffee
Company, Inc. (NASDAQ:CBOU), the second largest company-owned
gourmet coffeehouse operator based in the U.S., will give away free
cups of decaf coffee starting at noon on Friday, January 30. The
promotion is in response to competitor Starbucks eliminating decaf
coffee ready in the afternoons. All Caribou Coffee locations will
offer free 12-ounce cups of decaffeinated coffee from noon until
closing on Friday, January 30. "Decaf drinkers deserve better!"
says Caribou Coffee Senior Vice President of Marketing Alfredo
Martel. "Caribou Coffee is first and foremost a coffeehouse,
emphasis on coffee. We strive to give our customers the very best
coffee, when, where and how they want it. And if that means a cup
of decaf in the afternoon, then we're more than happy to oblige. We
invite all decaf coffee drinkers to experience Caribou Coffee's
exceptional customer service by tasting a truly delicious cup of
our Natural Decaf(TM) coffee on the house." Contrary to
competitors, Caribou Coffee first selects the highest quality
coffee beans, then uses an all-natural decaffeination process
involving no chemicals. Soaking the beans in an all-natural water
solution draws out the caffeine, leaving the robust coffee flavors,
but none of the buzz. The result is a smooth, delicately balanced
decaffeinated coffee experience, indistinguishable from regular
coffees. ABOUT THE COMPANY Caribou Coffee (CBOU), founded in 1992,
is the second-largest company-owned gourmet coffeehouse operator in
the world based on number of coffeehouses. At Caribou Coffee, our
mission statement is "an experience that makes the day better." We
provide this by sourcing the highest-quality coffee in the world
and craft roasting it in small batches to bring out the best in
every bean. We then bring this extraordinary coffee to our
customers via several channels including grocery locations, online
or via our coffeehouses, which provide a relaxing escape for our
customers. Caribou Coffee is committed to expanding our business by
bringing this experience to new customers through multiple means
without compromising our unwavering commitment to quality. Caribou
Coffee is a proud recipient of the Specialty Coffee of America
Association's (SCAA's) 2008 Roasters Choice Tasting Competition
Gold Award. For more information, visit
http://www.cariboucoffee.com/. DATASOURCE: Caribou Coffee Company,
Inc. CONTACT: Lauren Mihajlov of Caribou Coffee, +1-763-592-2200,
Web site: http://www.cariboucoffee.com/
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