CBOU Caribou Coffee Company, Inc. (MM)

Second-largest Coffeehouse Operator Serves Up Hot Deals for Mobile-savvy Coffee Aficionados Nationwide SAN JOSE, Calif., Oct. 28 /PRNewswire/ -- Cellfire Inc., the only nationwide mobile coupon and discount offer service, today announced that Caribou Coffee Company, Inc. (NASDAQ:CBOU), the second largest company-owned gourmet coffeehouse operator, will accept Cellfire mobile coupons in all its 443 retail locations in the U.S. Consumers can now get $1 off any large drink or a free drink with purchase of a pound of coffee by using the Cellfire service. "An increasing number of consumers are using their mobile phone for more than talking and texting and we are looking to tap into that trend," said Kathy Hollenhorst, Senior VP of Marketing of Caribou Coffee. "We're leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers." Coffee lovers can take advantage of the exclusive deals at Caribou Coffee by subscribing to the Cellfire mobile coupon service at http://www.cellfire.com/ from their mobile Web browser or computer. Once they have signed up with Cellfire, consumers can access the Cellfire service anytime, anywhere to use the mobile coupons. They simply show the coupon offer code on their cell phone to the person at the register to receive the discount. "Mobile coupons are an effective tool for increasing traffic, improving sales and rewarding loyalty," said Brent Dusing, CEO of Cellfire. "While consumers appreciate the convenient savings a mobile coupon provides, merchants like Caribou Coffee are able to use them to connect with their customers in a manner not achieved through other media given the phone is always with the consumer." Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. The service allows users to view and select from multiple offers across multiple merchants simultaneously. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. About Cellfire Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit http://www.cellfire.com/. About Caribou Coffee Company, Inc. Caribou Coffee (NASDAQ:CBOU) founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better". We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and the 2008 Roasters Choice Tasting Competition. For more information, visit cariboucoffee.com DATASOURCE: Cellfire Inc. CONTACT: Mary Placido of GolinHarris, +1-415-274-7902, , for Cellfire Inc. Web site: http://www.cellfire.com/

Copyright