Caribou Coffee Perks Up Sales With Cellfire Mobile Coupons
October 28 2008 - 9:00AM
PR Newswire (US)
Second-largest Coffeehouse Operator Serves Up Hot Deals for
Mobile-savvy Coffee Aficionados Nationwide SAN JOSE, Calif., Oct.
28 /PRNewswire/ -- Cellfire Inc., the only nationwide mobile coupon
and discount offer service, today announced that Caribou Coffee
Company, Inc. (NASDAQ:CBOU), the second largest company-owned
gourmet coffeehouse operator, will accept Cellfire mobile coupons
in all its 443 retail locations in the U.S. Consumers can now get
$1 off any large drink or a free drink with purchase of a pound of
coffee by using the Cellfire service. "An increasing number of
consumers are using their mobile phone for more than talking and
texting and we are looking to tap into that trend," said Kathy
Hollenhorst, Senior VP of Marketing of Caribou Coffee. "We're
leveraging the Cellfire mobile coupon service to drive store
traffic, increase trial of our great coffee and convert new guests
into loyal customers." Coffee lovers can take advantage of the
exclusive deals at Caribou Coffee by subscribing to the Cellfire
mobile coupon service at http://www.cellfire.com/ from their mobile
Web browser or computer. Once they have signed up with Cellfire,
consumers can access the Cellfire service anytime, anywhere to use
the mobile coupons. They simply show the coupon offer code on their
cell phone to the person at the register to receive the discount.
"Mobile coupons are an effective tool for increasing traffic,
improving sales and rewarding loyalty," said Brent Dusing, CEO of
Cellfire. "While consumers appreciate the convenient savings a
mobile coupon provides, merchants like Caribou Coffee are able to
use them to connect with their customers in a manner not achieved
through other media given the phone is always with the consumer."
Consumers access the Cellfire mobile coupon service through an
easy-to-use mobile application that resides on their cell phone or
through a mobile Web browser. The service allows users to view and
select from multiple offers across multiple merchants
simultaneously. New offers are added frequently, and users can
access the Cellfire service at their convenience to discover and
use discounts specific to their geographic area. Coupons are
displayed in an organized manner, allowing consumers to navigate
through coupons by category and select the offers they want to use.
Cellfire is a free service, although standard data or usage charges
may apply depending on the carrier or data plan. About Cellfire
Cellfire provides consumers with convenient discounts directly on
their mobile phones. Cellfire is the first nationwide mobile coupon
and discount offer service that allows consumers to easily access
deals from brand-name merchants nationwide through their cell
phone. Founded in January 2005, Cellfire is headquartered in San
Jose, California. For more information or to download Cellfire,
visit http://www.cellfire.com/. About Caribou Coffee Company, Inc.
Caribou Coffee (NASDAQ:CBOU) founded in 1992, is the second-largest
company-owned gourmet coffeehouse operator in the world based on
number of coffeehouses. At Caribou Coffee, our mission statement is
"an experience that makes the day better". We provide this by
sourcing the highest-quality coffee in the world and craft roasting
it in small batches to bring out the best in every bean. We then
bring this extraordinary coffee to our customers via several
channels including grocery locations, online or via our
coffeehouses, which provide a relaxing escape for our customers.
Caribou Coffee is committed to expanding our business by bringing
this experience to new customers through multiple means without
compromising our unwavering commitment to quality. Caribou Coffee
is a proud recipient of the Rainforest Alliance Corporate Green
Globe Award and the 2008 Roasters Choice Tasting Competition. For
more information, visit cariboucoffee.com DATASOURCE: Cellfire Inc.
CONTACT: Mary Placido of GolinHarris, +1-415-274-7902, , for
Cellfire Inc. Web site: http://www.cellfire.com/
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