CBOU Caribou Coffee Company, Inc. (MM)

Caribou Coffee becomes largest coffee company to offer completely free WiFi MINNEAPOLIS, June 3 /PRNewswire-FirstCall/ -- Caribou Coffee Company Inc. (NASDAQ:CBOU) announced today that it now offers completely free wireless fidelity (WiFi) service for its customers in more than 80 percent of its stores across the United States. Through a partnership with Wandering WiFi, Caribou Coffee is the largest company-owned coffeehouse operator to offer customers a completely free WiFi service. After completing consumer research, the company decided to improve the free-with-a-minimum-purchase WiFi program that was launched in 2006. Now, only a simple registration is needed for first time users with no purchase or company credit card usage required. Senior Vice President of Marketing Kathy Hollenhorst said, "Caribou Coffee is proud to offer totally free WiFi service as a way to provide an excellent experience to our customers. Our mission is 'an experience that makes the day better.' In addition to a comfortable environment and superior coffee, simplifying our WiFi program is a way for us to provide that experience. Now, whether you're connecting with friends or business associates in person or online, Caribou Coffee is the perfect place." Caribou Coffee continues to partner with Wandering WiFi for this service due to Wandering WiFi's focus on a comprehensive solution with end-user customer support and a Caribou Coffee-branded experience. "Caribou Coffee continues to focus on opportunities to improve the overall user experience," said John Marshall, CEO of Wandering WiFi. "As more customers have WiFi enabled devices such as iPhones, or cell phones with integrated WiFi, simplifying the registration process becomes one more customer-focused differentiator." "By offering connectivity without the complicated hassle of a lengthy login or credit card process, Caribou Coffee understands the convenience desired by its customers," said Marshall. "While connected, customers can feel safe in this state-of-the-art secure environment." ABOUT THE COMPANY Caribou Coffee (NASDAQ:CBOU) founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better". We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award. For more information, visit http://www.cariboucoffee.com/ . DATASOURCE: Caribou Coffee Company Inc. CONTACT: Lauren Mihajlov, Director of Brand Marketing of Caribou Coffee, +1-763-592-2200, Web Site: http://www.cariboucoffee.com/

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