Special Coffee Blend Honors Fallen Hero in the Fight Against Breast Cancer
April 18 2006 - 3:48PM
PR Newswire (US)
MINNEAPOLIS, April 18 /PRNewswire-FirstCall/ -- Anyone who says
corporate America doesn't have a heart hasn't met the employees of
Caribou Coffee Company. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060418/CLTU068 ) When a
beloved roastmaster of Caribou Coffee died in 1995 of breast cancer
at just 33 years of age, the Caribou employees didn't just make
contributions to breast cancer in her name. Instead, they have kept
her memory alive for more than a decade by creating a special
coffee named Amy's Blend on sale each spring with proceeds going to
the National Breast Cancer Foundation Inc. "A company isn't an
amorphous machine that makes and sells products; a company is made
of people with a mission who all have hearts," said Caribou Coffee
CEO Michael Coles. "Through programs like this, we are able to show
compassion not only for one of our own, but for all those
throughout the nation who are affected by breast cancer." Amy
Erickson succumbed to breast cancer in 1995 at the age of 33. As
one of Caribou Coffee's first roastmasters, Amy's bright spirit and
cheeriness are an inspiration to an entire company. While working
at Caribou, Amy added new meaning to the company's mantra, "Life is
short; stay awake for it." Amy's life was short, but her memorial
each spring keeps Caribou drinkers refreshed and alert while also
helping a good cause. As one of Caribou Coffee's original team
members, Amy served as roastmaster and as research and development
manager for quality and coffee. She helped develop Caribou's
cupping skills and created new products and blends. What makes Amy
such an inspiration? "Amy believed excellence was worth pursuing,
and never settled for average. She believed it takes
experimentation to learn. She knew enthusiasm is contagious. Amy
set her sights high, and she knew that because life is short, one
must enjoy and be challenged everyday," said Chad Trewick, Caribou
roastmaster. Amy's Blend, an annual tribute to Amy, was developed
with care, passion and the highest-quality beans. Like Amy herself,
Amy's Blend is bright- spirited and cheery. The blend combines
citrus high notes with a smooth, harmonious silkiness. Underneath
it all is a subtle yet delightful hint of melon flavor. The blend
was developed from Costa Rican, Colombian, Guatemalan, Ethiopian
and Kenyan coffee beans, some of Amy's favorite coffees. In honor
of Amy, a portion of the proceeds of Amy's Blend and Amy's Blend
Natural Decaf whole bean coffee sales and associated merchandise
benefit the National Breast Cancer Foundation Inc. (NBCF). Amy's
Blend goes on sale April 17 through Mother's Day on May 14 and can
be ordered online at http://www.cariboucoffee.com/. This year,
Caribou Coffee, in partnership with The Coca-Cola Company's
matching funds, hopes to donate a total of $200,000 to the NBCF as
a result of this special program. Shortly after Amy's death in
1995, Caribou Coffee opened a cupping facility and dedicated it as
the "Amy Erickson Cupping and Quality Laboratory." Additionally, a
cupping facility in Caribou's Support Center was dedicated in her
honor on October 13, 2004. Her passion, vision and spirit remain
part of every coffee produced at Caribou, with Amy's Blend paying
special tribute to her legacy and to her constant dedication to the
quality that goes into every sip of coffee at Caribou. Amy's
mother, Marty Erickson, remains close to the Caribou Coffee family.
"Every time I look at the label on Amy's Blend I get a little
choked up. This coffee is a tribute to a beloved member of the
Caribou roasting team whose vision, determination and passion for
life and coffee inspired those who worked with her. It makes me so
proud of Amy and so proud that Caribou Coffee still values its
employees and inspires a zest for life 10 years after Amy's death."
Caribou CEO Michael J. Coles said, "Amy's passion for coffee has
remained strong with everyone at Caribou. Her appreciation for all
aspects of the coffee business is a daily reminder to our employees
that, in Amy's words, our products must always be excellent and
never average. Amy's Blend is our way of not only honoring the
memory of a vital member of the Caribou team, but also giving back
to an organization that educates and helps so many affected by
breast cancer. We hope people will help us raise money and
awareness to support breast cancer education." About Caribou Coffee
Minneapolis-based Caribou Coffee Company Inc. (NASDAQ:CBOU) is the
second largest non-franchised coffee house chain in the United
States with 400 stores in 15 states and the District of Columbia.
Caribou Coffee opened its first store in December 1992 in
Minneapolis. Today, over 5,800 people work for Caribou Coffee. For
more information, visit the Caribou Coffee Web site at
http://www.cariboucoffee.com/. About The Coca-Cola Company The
Coca-Cola Company is the world's largest beverage company. Along
with Coca-Cola(R), recognized as the world's most valuable brand,
the Company markets four of the world's top five soft drink brands,
including Diet Coke(R), Fanta(R), and Sprite(R), and a wide range
of other beverages, including diet and light soft drinks, waters,
juices and juice drinks, teas, coffees and sports drinks. Through
the world's largest beverage distribution system, consumers in more
than 200 countries enjoy the Company's beverages at a rate
exceeding 1.3 billion servings each day. For more information about
The Coca-Cola Company, please visit our Web site at
http://www.coca-cola.com/. About the National Breast Cancer
Foundation, Inc. The National Breast Cancer Foundation mission is
to save lives by increasing awareness of breast cancer through
education and by providing mammograms for those in need. NBCF works
with local organizations to execute programs that provide
desperately needed services to residents of some of this country's
poorest neighborhoods. NBCF educates on the prevention and
detection of breast cancer and helps provide counseling and
treatment for those who are diagnosed with the disease. Learn more
about NBCF or make a donation at
http://www.nationalbreastcancer.org/.
http://www.newscom.com/cgi-bin/prnh/20060418/CLTU068
http://photoarchive.ap.org/ DATASOURCE: Caribou Coffee Company
CONTACT: Holly Satterwhite of Hope-Beckham, Inc., +1-404-636-8200,
ext. 236, or , for Caribou Coffee Company Web site:
http://www.cariboucoffee.com/ http://www.coca-cola.com/
http://www.nationalbreastcancer.org/
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