Coffee CEO Podcast Relays Power of Branding and Music
March 16 2006 - 4:31PM
PR Newswire (US)
Caribou Coffee Treats Customers With Live In-Store Music on the
First Day of Spring MINNEAPOLIS, March 16 /PRNewswire-FirstCall/ --
The Caribou Coffee Company Inc. (NASDAQ:CBOU) released a podcast
today with CEO Michael Coles discussing the power of brands working
together, such as Apple and Caribou Coffee in Caribou's current
"Wake Up and Smell the Music" promotion. In addition to giving away
Apple(R) iTunes(R) and iPods(R), Caribou announced that it will
treat customers to more free music by providing live music in
select stores on Monday, March 20. To subscribe to the podcast go
to: http://feeds.feedburner.com/caribou Caribou Coffee plans to
treat its customers in Minneapolis, Chicago, Pittsburgh and
Washington D.C. by providing live music from guitarists and singers
at select stores on Monday, March 20, which also marks the first
day of spring. Customers can welcome in the spring season and
actually "Wake Up and Smell the Music," with great coffee and live
music at these select Caribou Coffee locations on Monday, March 20,
from 6:30 a.m. until 9 a.m.: - Chicago: Northwest Train Station at
500 West Madison Street - Chicago: University Village at 1328 South
Halsted - Minneapolis: Nicollet Mall at 1116 Nicollet Mall -
Pittsburgh: 3619 Forbes Avenue - Washington D.C.: 1800 M Street In
his podcast, available at http://www.cariboucoffee.com/, Coles
said, "The synergies between Apple and Caribou are so dynamic and
so apparent that in some ways it's almost scary. We're both
challenger brands. From a quality standpoint, we offer a unique
product that has no real peer group. Our products are like new
iPods. We generally come out with a new product that is innovative
before our customers even know that's what they wanted." Coles, a
fan of Apple iPods and podcasts, said podcasts have changed the way
he consumes news, and he now appreciates the convenience of
portable, downloaded programs, such as Meet the Press and Face the
Nation. As a music fan, Coles enjoys thinking of a song one minute
and downloading it the next, with his taste in music ranging from
Miles Davis to the Black Eyed Peas. During the "Wake Up and Smell
the Music" instant win game, Caribou Coffee will give away a total
of 31,833 prizes with one grand prize of 1,000 iTunes music
downloads or $1,000 on a Caribou Coffee Card. Customers who
purchase a qualifying beverage at any of Caribou Coffee's more than
400 stores in the U.S. will receive a code that can be entered
online at http://www.cariboucoffee.com/win to play the instant win
game until April 7, 2006. No purchase is necessary and the code can
be obtained directly online at http://www.cariboucoffee.com/win.
The game can be played once a day and players must be 16 years of
age or older to play. All U.S. residents are eligible except
residents of New York and Florida. Official game rules may be
obtained at http://www.cariboucoffee.com/win. Other prizes include
20 winners of 30 GB Apple iPods and 75 winners of a three-month
tours of Caribou Coffee, a "culinary tour" where two one-pound bags
of select coffees grown in the finest coffee growing regions from
around the world are delivered to the winners' homes for three
months. Forty winners will receive Caribou Coffee for a year with
their choice of one pound of coffee delivered to their home each
month. The complete text of Caribou Coffee CEO Michael Coles' "Wake
Up and Smell the Music" podcast follows: Hey, Wake up and smell the
music! I'm Michael Coles, the President of Caribou Coffee, but more
importantly, the Head Bou. And I know you are asking yourself a
question. Why would anyone want to download a podcast from Caribou
Coffee? Because there's something in it FREE for you! Apple and
Caribou are a perfect match. We both provide a unique experience in
our particular space. Apple, as an innovative company, positions
itself well against Microsoft, just as we at Caribou position
ourselves well against a large, ubiquitous competitor, no names
mentioned of course. Apple, in contrast to Microsoft, is a
scrappier company and is more focused on innovation. Apple is set
on doing things differently and as a result, has a very high
emotional engagement with its customers, just as we do at Caribou.
Our "Wake Up and Smell the Music" promotion is a perfect way to
bring the two of us together. I love downloading music. I love the
fact that I can be sitting at my desk and think of a song and
seconds later it's on my iPod. I like everything from Miles Davis
to the Black Eyed Peas. I have five or six iPods. Every time Apple
comes out with a new one, I swear, I'm not going to get it and
within two weeks I own it. Why? Because Apple always seems to know
what I want and what I need before I do. I love as an example, my
new iPod with video. It's innovative and the quality of the video
cannot be beat. Besides music, podcasts have changed the way I
listen and get my news. I admit it. I'm a political junkie. I love
Meet the Press, and Face the Nation and both of them come
downloaded to me automatically every week. I used to TIVO both
shows, but now, they fit my active lifestyle much better. I can
take them with me on the road. The synergies between Apple and
Caribou are so dynamic and so apparent that in some ways it's
almost scary. We're both challenger brands. From a quality
standpoint, we offer a unique product that has no real peer group.
Our products are like new iPods. We generally come out with a new
product that is innovative before our customers even know that's
what they wanted. Our customers love music and coffee and now we're
giving them a chance to have both, with the ability to drink great
coffee and get free downloads for great music. It's as easy as
going to CaribouCoffee.com and playing to win. We're giving away
iTunes, iPods and great-tasting Caribou Coffee. Great coffee, great
music, how cool is that? About Caribou Coffee Minneapolis-based
Caribou Coffee Company Inc. (NASDAQ:CBOU) is the second largest
non-franchised coffee house chain in the United States with 400
stores in 15 states and the District of Columbia. Caribou Coffee
opened its first store in December 1992 in Minneapolis. Today, over
5,800 people work for Caribou Coffee. For more information, visit
the Caribou Coffee Web site at http://www.cariboucoffee.com/.
Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod and Apple Store
are trademarks of Apple. Other company and product names may be
trademarks of their respective owners. Minimum Requirements: a
computer, an Internet connection, (broadband required), a portable
MP3/Video player or MP3/Video-player application on your computer,
podcasting software and QuickTime 7. If you experience problems
downloading the podcast, send an email to .
http://feeds.feedburner.com/caribouDATASOURCE: The Caribou Coffee
Company Inc. CONTACT: Garet Hayes of Hope-Beckham Inc.,
+1-404-636-8200, x225, or , Holly Satterwhite of Hope-Beckham Inc.,
both for Caribou Coffee, +1-404-636-8200, x236 Web site:
http://www.cariboucoffee.com/win
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