CAND Candies (MM)

Candie's, Inc. Announces Fall New Advertising Campaigns Ashlee Simpson to Appear in Candie's Campaign NEW YORK, July 14 /PRNewswire-FirstCall/ -- Candie's, Inc. (NASDAQ:CAND) announced today that it has signed an exclusive agreement with singer/actress, Ashlee Simpson to appear in the company's new fall advertising campaign. This is the first such endorsement for Ashlee Simpson, who is following in the footsteps of Kelly Clarkson, Jenny McCarthy, Destiny's Child and Ashanti, who are all past Candie's girls. The print ads will debut in September issues of fashion, entertainment and lifestyle magazines. (Photo: http://www.newscom.com/cgi-bin/prnh/20040714/NYW022 ) Ashlee currently has her own reality show on MTV, "The Ashlee Simpson Show" and her album, "Autobiography" will be in-stores on July 20th. She was also nominated for "Fresh New Face" award at the Teen Choice Awards, to be broadcast on August 11th on FOX. Commenting on her Candie's campaign, Ashlee Simpson, stated, "I'm excited to be a Candie's girl. Candie's always does tongue and cheek, very funny advertising and they have a great sense of humor. The ads are always sexy and this is actually the first sexy photo shoot I've done." "Ashlee is the 'It' girl of the season. She has a hit reality show on MTV, an album breaking next week and her single is on heavy rotation on radio stations across America. She is the ideal Candie's girl," stated, Neil Cole, CEO of Candie's, Inc. Dari Marder, Creative Director, Candie's, Inc. stated, "We could not think of a better spokesperson for Candie's then Ashlee. She is edgy and cool, yet sexy and beautiful. The concept behind the campaign was to show the sweet and sexy side of a rock-n-roll princess, so we incorporated iconic rock references and girly elements like teddy bears." Ashlee will perform a live concert for Candie's customers and make two in-store personal appearances at select retailers in major markets. In addition, the company is finalizing a national sweepstakes with Ashlee for in-store and on-line. The campaign was shot by famed photographer, Davis Factor and created by Candie's in-house marketing team. The campaign highlights Candie's footwear, eyewear and newly launched handbags. In other Company news, BONGO announced that it will continue its association with Rachel Bilson for a second season. Rachel is also known as "Summer" from Fox's hit show, "The O.C." Rachel will appear in the brand's fall print advertising campaign to promote the BONGO lifestyle collection of Jeans, Tops, Footwear, Swimwear, Handbags, Eyewear and Accessories. The ads will break in August issues of fashion magazines. Candie's, Inc. is in the business of licensing the CANDIE'S(R) and BONGO(R) names on a variety of young women's footwear, apparel and fashion products, and is a leading designer, distributor and marketer of jeans wear under the Bongo brand through its wholly owned subsidiary, Unzipped Apparel, LLC. Through its wholly owned subsidiary Bright Star Footwear, LLC the company arranges for the manufacture of private label men's footwear products for mass market and discount retailers. For investor information please visit the corporate web site at http://www.candiesinc.com/ . http://www.newscom.com/cgi-bin/prnh/20040714/NYW022 DATASOURCE: Candie's, Inc. CONTACT: Maria Dolgetta, Sr. Public Relations Manager, Candie's, Inc., +1-212-819-2084, Web site: http://www.candiesinc.com/

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