MOC® and CalAmp Partner to Market GPS-Based Stolen Vehicle Recovery Solution to New-Car Dealerships
May 11 2009 - 7:00AM
Business Wire
MOC Products Company, Inc. (�MOC�) and CalAmp Corp.
(NASDAQ:CAMP) today announced a partnership to market a vehicle
monitoring and tracking system for Stolen Vehicle Recovery (SVR)
applications through new-car dealerships. This unique partnership
leverages MOC�s extensive automotive dealer channel relationships
and CalAmp�s proven GPS-based asset tracking technologies to
provide consumers with SVR solutions superior to those currently
available through new-car dealers.
The products will be marketed by MOC under its Ecotrac� brand
name and feature highly-sensitive GPS technology in compact and
durable designs customized to the unique needs of different vehicle
types. In addition to SVR application, users of Ecotrac will have
the option to track and monitor vehicle activity from a
full-featured website or mobile phone. Ecotrac gives consumers
real-time control and remote location information needed to make
quick, informed vehicle management decisions.
MOC has developed strong relationships in the new-car dealership
industry over the past 50 years and will market Ecotrac products to
thousands of its accounts through distribution channels in the
U.S., Canada and Mexico. CalAmp plans to leverage its manufacturing
and development expertise to provide the Ecotrac bundled hardware,
hosted web-based applications and wireless data service plans.
�MOC has earned a reputation for bringing unique technology
solutions to the new-car dealership industry. We believe Ecotrac is
the next innovative product that will not only create enhanced
revenue opportunities for dealerships but address consumer needs
for a full-featured, cost-effective, user-controlled vehicle
tracking system,� said Eric Berg, Vice President of Operations for
MOC. �Ecotrac is a perfect blend of MOC�s distribution and
marketing prowess with CalAmp�s superior technology and
manufacturing capabilities.�
�We are pleased to announce this partnership to address an
underserved market,� said Mike Zachan, Vice President and General
Manager of CalAmp�s Aercept unit. �MOC�s well-established channel
relationships and outstanding reputation in the new-car market make
it an ideal partner for delivering our advanced vehicle tracking
solutions to the consumer market.�
About MOC
Established in 1954, MOC is a leading manufacturer and
distributor of innovative products, equipment and technology
solutions to the automotive-dealership industry. Professional
trainers and dealership consultants educate service and sales
departments on its products and help dealers install efficient and
profitable marketing programs. MOC operates 16 distribution
facilities nationwide and supports a highly skilled sales network
covering the United States, Mexico, Canada and several other
countries. For additional information about MOC Products Company,
Inc., visit www.mocproducts.com.
About CalAmp
CalAmp provides wireless communications solutions that enable
anytime/anywhere access to critical data and content. The Company
serves customers in the public safety, industrial monitoring and
controls, mobile resource management, public utilities and direct
broadcast satellite markets. The Company�s products are marketed
under the CalAmp, Dataradio, SmartLink, Aercept, LandCell and Omega
trade names. For additional information, please visit
www.calamp.com.
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