MINNEAPOLIS, Jan. 12, 2011 /PRNewswire/ -- As the basketball
season heats up, hoops fans are heading to Buffalo Wild Wings Grill
& Bar to watch all the action and cheer on their teams with
fellow supporters and rivals. With dozens of big screen HDTVs,
award-winning wings and signature sauces, Buffalo Wild Wings has
become a social destination for sports fans. Between college and
professional basketball followers, there are plenty of hungry fans,
and basketball season has become one of Buffalo Wild Wings' busiest
times of the year – with college basketball playoffs and finals, in
particular, one of the biggest draws among sports fans.
The restaurant chain – known as the place for wings, beer and
sports – is giving customers even more of an incentive to come in
and keep coming back with the chance to win big during the college
and professional basketball seasons. Whether it's a bracket
challenge or Blazin' challenge, the competitive spirit thrives at
Buffalo Wild Wings. This year, the restaurant is taking competition
– and social gaming – to a new level. Through SCVNGR, a
location-based social game, guests will complete challenges and
unlock rewards – including a grand prize trip to the pro basketball
finals with Hall of Famer Scottie
Pippen – at Buffalo Wild Wings locations across the U.S.
"We have such a strong fan base that is passionate about wings,
basketball and social media," said Kathy
Benning, Buffalo Wild Wings executive VP, marketing and
brand development. "In addition to offering the ultimate game
viewing experience, we want to reward that passion and engage with
our guests, while they make Buffalo Wild Wings their 'home court.'
SCVNGR offers a unique platform for us to hit that deeper level of
social loyalty with our guests at each location."
As the first national restaurant chain to launch SCVNGR, Buffalo
Wild Wings is taking location-based customer engagement to the next
level. During 2011 basketball season, Buffalo Wild Wings guests can
complete challenges on their smart phones and win instant prizes,
such as Buffalo Wild Wings and Coca Cola rewards (redeemable on the
spot) and a grand prize trip to the pro basketball finals with
Scottie Pippen. Each month, January
through March, guests can play new challenges – such as snapping a
photo with an opposing fan – to earn points. To play, simply
download the SCVNGR application on any smart phone.
Inducted into the Naismith Memorial Basketball Hall of Fame in
2010, six-time pro basketball World Champion Scottie Pippen has
signed on to help fans experience Buffalo Wild Wings' "Home Court
Advantage" and will play SCVNGR and share his experiences at
www.twitter.com/ScottiePippen. Just like other Buffalo Wild Wings
guests, Pippen will complete challenges and record videos with the
results available for all to see at
www.facebook.com/BuffaloWildWings.
"Buffalo Wild Wings is a social place to enjoy sports and relax
with good food and drink," said Chris
Mahl, SVP and Chief Brand
Alchemist at SCVNGR. "We are excited to extend SCVNGR's
competitive game layer and its engagement capabilities to Buffalo
Wild Wings' guests and feed the company's growing social presence
through our location-based gaming engine."
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner,
operator and franchisor of Buffalo Wild Wings Grill & Bar™
restaurants featuring a variety of boldly flavored, made-to-order
menu items including its namesake Buffalo, New York-style chicken
wings. The Buffalo Wild Wings' menu specializes in 18
mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting
events. Buffalo Wild Wings is the recipient of hundreds of
"Best Wings" and "Best Sports Bar" awards from across the country.
There are currently 728 Buffalo Wild Wings locations across 44
states.
SOURCE Buffalo Wild Wings, Inc.