Buffalo Wild Wings® Announces Canadian Expansion Plans
August 18 2010 - 8:00AM
Business Wire
Buffalo Wild Wings® (NASDAQ: BWLD) today announced its intention
to expand into the Canadian marketplace with a five-year plan that
will see more than 50 company-owned and franchised restaurants open
across the country. Southern Ontario will be home to the first two
locations slated for spring 2011, including the corner of Taunten
Road and Harmony Road in Oshawa, and a second location in
Mississauga.
An additional 30 sites in Ontario are planned and locations are
currently being scouted. If the thought of wings with 14 boldly
flavored sauces has your mouth watering already, don’t worry
because a Buffalo Wild Wings may be heading your way. Canadians
across the country will have the opportunity to compete in the
Company’s exclusive “Blazin’ Challenge” soon enough. The Company is
looking to expand in B.C., Alberta, Manitoba and Saskatchewan as
part of its five-year plan. Following this, Buffalo Wild Wings says
it will head east toward Quebec and the Maritimes.
“The Buffalo Wild Wings experience is truly unique - from our
always fresh, never frozen wings to our signature sauces and our
true passion for sports. We believe Canadians’ passion for sports
and chicken wings is a great fit for us and is ideal for our first
international location,” said Sally Smith, Buffalo Wild Wings
President and CEO. “We have significant growth plans for this
market and feel that Canadians are ready for the great food and
fun, social atmosphere that we offer.”
The U.S. operation of Buffalo Wild Wings has experienced
incredible growth increasing its footprint from 35 to 680 stores in
the last 12 years. Smith and her leadership team are confident that
Canada offers a similar environment for success.
The expansion will add over 3,500 jobs to Canada with each
restaurant looking to hire between 50 to 75 employees. Recruitment
for restaurant managers is already underway and a job fair is
expected to be announced in the coming months.
Like sports? The restaurants have become the place to watch
sporting events in the U.S. From kick-off, tip-off or the first
drop of the puck through overtime, Guests enjoy great food and a
wide selection of beers surrounded by an extensive multi-media
system with more than 40 large high definition televisions and
eight big screens. Each Buffalo Wild Wings restaurant is a
neighborhood destination with a unique design in 5,700 sq. ft. that
seats approximately 300 Guests, and is typically a free-standing
building.
All locations will offer the restaurant’s namesake; true
Buffalo, New York-style chicken wings. Buffalo Wild Wings offers
the highest quality, fresh, never frozen wings; 14 flavorful
signature sauces, four dry wing seasonings and a full menu of
burgers, appetizers and flatbreads, all designed to easily share
with friends. As a tribute to its new Canadian hosts, the company
will serve Canadian beers, including local craft brews, and a honey
garlic sauce, an option not currently available in the U.S.
operations
The Canadian operation, BWLD Canada LP, is a wholly owned
subsidiary of Buffalo Wild Wings Inc. which operates out of
Minneapolis, Minnesota. The company is listed on NASDAQ as
BWLD.
About Buffalo Wild Wings:
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, Minnesota, is a growing owner, operator and franchisor
of Buffalo Wild Wings Grill & Bar™ restaurants featuring a
variety of boldly flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild
Wings’ menu specializes in eighteen mouth-watering signature sauces
and seasonings with flavor sensations ranging from Sweet BBQ™ to
Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that
includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of "Best Wings" and "Best Sports Bar" awards from across
the country. There are currently over 680 Buffalo Wild Wings
locations across 43 states.
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