Buffalo Wild Wings® Gears Up for the Big Game In-Restaurant Promotions and Biggest Take out Day of the Year Drive Sales
January 21 2010 - 9:15AM
Business Wire
As Super Bowl Sunday fast approaches, Buffalo Wild Wings Grill
& Bar® (NASDAQ: BWLD) is preparing its restaurants for
what has historically been its biggest sales day of the year.
During the countdown to kickoff, sports fans and wing lovers alike
will descend upon the sports grill and bar’s more than 650
locations to satisfy their craving for wings while enjoying the
action on one of the restaurant’s dozens of HD big screens and TVs.
To complete the Game Day experience for lucky sports fans, Buffalo
Wild Wings will be running a variety of promotions including VIP
parties and its Best Seat in the House promotion, where guests can
enter a drawing for prime seating arrangements at participating
locations across the country.
On Super Bowl Sunday 2009, Buffalo Wild Wings sold more than 3.6
million traditional bone-in wings and nearly 1.5 million boneless
wings. The Company expects even larger numbers this year, thanks to
the addition of over 90 restaurants since last year’s big game. To
thank its devoted wing lovers, on game day participating Buffalo
Wild Wings will be offering a special coupon, where guests can
receive six free wings with a purchase of 12 traditional wings, or
four free boneless wings with the purchase of eight boneless wings
on their next visit. Takeout is expected to make up almost half of
all orders on game day, as wing lovers swoop in to pick up their
favorite flavors of wings to go. Guests are encouraged to place
their takeout orders early. Buffalo Wild Wings locations are now
accepting orders to ensure ample supply at all restaurants.
“Super Bowl is a very exciting time for Buffalo Wild Wings every
year,” commented Sally Smith, president and CEO of Buffalo Wild
Wings. “Our guests love football and our restaurants are excited
and well prepared to handle the huge increase in demand for our
wings on game day. The Super Bowl is the culmination of months of
football frenzy in our restaurants and we are as excited as our
guests to see who makes it to the final game in Miami. Football and
chicken wings go hand-in-hand for a great game day experience. All
of our restaurants across the country will be ready to welcome
sports fans and loyal guests through our doors and arm them with
plenty of wings to enjoy as they watch the action unfold on
screen.”
Buffalo Wild Wings begins working with its suppliers months in
advance to ensure each of its locations have more than enough fresh
wings to feed hungry fans on game day. The Company also tracks the
playoffs to determine which markets will need a larger supply based
on which teams continue to play and ultimately make it to Miami,
and will shift deliveries and place additional orders as
necessary.
Buffalo Wild Wings will also have a presence in Miami, as the
Super Bowl marks the culmination of the Buffalo Wild Wings Fantasy
Football All-Star Blogger League, which pitted 12 of the nation’s
top fantasy football experts against each other in a unique battle
of fantasy skill and blogging will. The league’s commissioner,
famed TV studio host and football guru, Trey Wingo, will accompany
the winning blogger, Sarah Holladay, a.k.a. ‘The Fantasy Football
Librarian’, to Miami to host an in-restaurant event and attend the
game to blog and tweet about the experience to their loyal
followers.
Additionally, the Company will host the winners of its Buffalo
Wild Wings Football Challenge in Tampa where 22 guests and four
Buffalo Wild Wings team members won the chance to play a flag
football game at Raymond James Stadium on the Saturday following
the Super Bowl. The winners will be drafted to one of two teams –
coached by NFL star Mike Golic and his ESPN Mike & Mike
co-host, Mike Greenberg. The two teams are captained by Jerome
Bettis of the Pittsburgh Steelers and Marshall Faulk, St. Louis
Rams legend and current NFL Network analyst. Guests primarily
entered at Buffalo Wild Wings through the restaurant’s BuzzTime
trivia network.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, Minnesota, is a growing owner, operator and franchisor
of restaurants featuring a variety of boldly-flavored,
made-to-order menu items including Buffalo-style chicken wings spun
in one of 14 signature sauces. Buffalo Wild Wings is an inviting
neighborhood destination with widespread appeal and is the
recipient of dozens of "Best Wings" and "Best Sports Bar" awards
from across the country. There are currently more than 650 Buffalo
Wild Wings locations across 42 states.
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