Avid Names Adistec as Master Distributor to Expand the Reach of Its Video and Audio Business Throughout Latin America
February 23 2021 - 8:50AM
Media technology provider Avid Technology, Inc. (NASDAQ: AVID)
today announced the appointment of Adistec® Corp. as sole master
distributor of all Avid® audio and video products to Avid’s
reseller network throughout 17 Latin American countries.
Establishing Adistec as a strategic partner, Avid will leverage
Adistec’s localized expertise to accelerate its logistics, finance
and other processes in the region to keep pace with demand for
content creation and management tools and solutions in television,
film, music, and education markets.
Headquartered in Miami, Adistec is a value-added distributor of
datacenter, networking and security technologies, specializing in
the discrete business and technology requirements that vary widely
from country to country. Adistec complements its offerings with
cloud services running in several proprietary datacenters, as well
as extensive consulting and educational services. Many technology
companies rely on Adistec to extend their products into Latin
America, including several Fortune 1,000 brands in IT and
networking. Avid is the inaugural partner for Adistec’s recently
created media and entertainment practice.
“Avid and Adistec have begun a deep collaboration through a new
distribution relationship that will be extremely important in
augmenting Avid’s operations throughout Latin America and making
marketing, selling and delivery of all of our products much easier
and faster for our resellers,” said Tom Cordiner, Chief Revenue
Officer, Avid. Mr. Cordiner continued, “We believe our agreement
will better position Avid for overall growth in the region and that
Adistec’s additional expertise in driving sales of cloud workflows
should help accelerate Avid’s subscription revenues. Additionally,
by working directly with Adistec, our ecosystem of existing
strategic channel partners will continue to bring substantial value
to Avid’s media and entertainment customers throughout Latin
America.”
“By matching Adistec’s business and technology capabilities with
Avid’s core competencies, we’ll enhance the reach and performance
everywhere in Latin America of the most celebrated media technology
brand,” said Fabian Sperman, President, Adistec. “Adistec is proud
to build our media and entertainment practice around Avid as our
cornerstone. We anticipate adding to the success of Avid and its
resellers in their core markets while ultimately helping them to
expand into new markets for professional video and audio
technologies.”
About Adistec Adistec has become a
leader in value-added distribution for Latin America and the
Caribbean. Established in 2002, our organization delivers 100% IT
solutions through channels. We are a team of professionals
specialized in Datacenter and Security bringing a portfolio of
leading brands in each of these areas to our business partners. We
strengthen our partners' business through five business units:
Distribution, Education, Professional Services, Cloud Solutions and
Adistec Integrated Solutions.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries.
Adistec is a registered trademark of Adistec Corporation. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contact:AvidDave
Smith978.502.9607david.smith@avid.com
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