Over 3 Million Copies of the ‘First’ Versions of Avid’s Creative Tools Have Now Been Downloaded by Video and Music Make...
February 04 2021 - 9:00AM
Avid® (Nasdaq: AVID) today announced that aspiring creative people
around the globe have now downloaded copies of Avid’s free Pro
Tools® | First, Media Composer® |
First and Sibelius® | First creative tools software
more than 3 million times. Avid First tools were created to give
new generations of artists essential experience and a career
foothold by learning on simplified versions of the same tools that
professionals use every day to create the most popular films,
television and music enjoyed by people everywhere.
Since the introduction of Avid’s freemium offerings in 2015,
First downloads have accelerated year over year, with 1 million
added during the last year alone. With cloud-enabled First tools,
users can create songs, music scores, videos, movies and other
professional-grade content. First tools users seeking to further
their creative capabilities and advance their careers can upgrade
to more powerful versions of Avid creative tools on affordable paid
subscription plans. Overall, the consistent conversion rates
of free software downloads to paid software subscriptions
for Avid’s First tools family are helping to drive the
company’s robust subscription growth in the large and growing
creative tools market.
“The Avid First tools continue to rise in popularity because
they put a massive amount of creative capacity into the hands of
aspiring artists and creative professionals, giving them
entry-level versions of the industry’s leading creative tools for
free—with an easy upgrade path to fully featured versions through
affordable subscription plans,” said Jeff Rosica, Chief Executive
Officer, Avid. “We’re thrilled that we’ve set a new record with 1
million additional downloads achieved in less than a year. Besides
helping millions of aspiring content creators learn their craft,
the continued success and accelerated popularity of Avid’s First
freemium software strategy has also proven to be an important
contributor to the growth of our subscription business.”
Pro Tools | First is for artists beginning their journey in
recording and production. It gives aspiring artists a leap forward
in turning their ideas into music. First users compose, record, mix
and collaborate in the cloud with a streamlined creative tool set
built on industry‐standard Pro Tools.
Media Composer | First is for artists just beginning their
journey in video editing. It’s a complete, streamlined creative
toolset built on Avid’s renowned editing brand with all the
features and functionality needed to tell great stories.
Sibelius | First is a streamlined notation tool for musicians,
composers and students. Based on the world’s best‐selling notation
software, Sibelius | First enables music composition, transcription
and editing with the added advantage of cloud‐based workflows.
All Avid First tools for aspiring creatives can be downloaded
immediately for free
at https://connect.avid.com/3-Million-Downloads.html
Avid First Users Connect with the Global Creative
Community Avid’s free tools also put the power of the
global user community at users’ fingertips with free resources to
advance their working knowledge, such as tutorials and online
forums, which enable users to solicit help and share advice from
each other and Avid’s staff experts. All Avid users are encouraged
to take a free membership in the Avid Customer Association, which
facilitates the creative community’s input and influence on what
Avid does next and provides a forum for raising issues affecting
media creation today.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:AvidDave
Smith978.502.9607david.smith@avid.com
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Jun 2024 to Jul 2024
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Jul 2023 to Jul 2024