Avid and Haivision Deliver on Secure Remote IP Contribution in Live Production Environments
January 27 2021 - 12:56PM
Avid® (Nasdaq: AVID) today announced a partnership with Haivision
(TSX: HAI), a leading provider of mission-critical, real-time video
streaming and networking solutions, to enable the ingest of
incoming IP streams for television news and remote live TV
production scenarios in both on-premises and cloud-based production
workflows. This is the first of several partnerships building on
the launch of MediaCentral® | Stream to simplify workflows and
provide an unparalleled level of openness for broadcasters and
content providers.
The partnership between Avid and Haivision provides clients with
a complete solution for live IP video ingest and editing. As part
of the partnership, Avid will resell and integrate Haivision
products, including the Makito X4 video encoder and Haivision
Secure Reliable Transport (SRT) Gateway. This new capability
significantly simplifies remote IP contribution by streamlining
workflows and making remotely generated content delivered via IP
quickly available for production.
Users can now ingest live content from anywhere with
MediaCentral | Stream and Haivision’s Makito X4 low-latency video
encoder. The Makito X4 streams live HD and UHD content over any
mobile or fixed IP network using the open-source protocol SRT
originally developed by Haivision for delivering high-quality video
over IP networks.
“Historically, it has been difficult and expensive for
broadcasters to get live feeds from remote locations into their
production environments,” said Raul Alba, Director of Product
Marketing - Media and Cloud at Avid. “Our partnership with
Haivision is enabling tested, verified and cost-efficient IP
contribution into Avid production environments from anywhere, while
reducing costs for media companies who can now leverage secure SRT
IP contribution using standard internet. Together we are helping
broadcasters simplify their workflow and open up new revenue
opportunities.”
“Haivision’s partnership with Avid enables cost effective live
video acquisition over IP networks into any Avid production
environment,” said Peter Maag, CMO and EVP Strategic Partnerships
at Haivision. “Media, news, and sports organizations can now take
advantage of Avid’s powerful MediaCentral platform combined with
Haivision’s live video networking solutions to streamline costs,
cover more events, and reduce time to air without compromising
quality.”
For more information on Avid’s broadcast and media production
workflows and solutions, visit
https://www.avid.com/mediacentral-stream. Also, register in North
America and EMEA for Avid and Haivision’s “IP Workflows for News in
Avid Environments” webinar taking place on February 10th.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and
monetize the most watched, loved and listened to media in the
world—from prestigious and award-winning feature films to popular
television shows, news programs and televised sporting events, and
celebrated music recordings and live concerts. With the most
flexible deployment and pricing options, Avid’s industry-leading
solutions include Media Composer®, Pro Tools®, Avid NEXIS®,
MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™,
FastServe®, and Maestro™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or
subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contacts:AvidDave
Smith978.502.9607david.smith@avid.com
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