Photo Release -- Family History Comes Alive With New Ancestry.com App for iPhone, iPad and iPod Touch Loaded With Exciting Fe...
November 29 2011 - 8:00AM
Ancestry.com (Nasdaq:ACOM), the world's largest online family
history resource, today announced the availability of a new,
upgraded version of its Ancestry.com Mobile app for iPhone, iPad,
and iPod touch with features designed to enable more rewarding
discoveries as users build, update and share their family trees.
The Ancestry.com mobile app, which to-date has been downloaded more
than 1.7 million times, is now available for free from the Apple
App Store.
Photos accompanying this release are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11150
http://www.globenewswire.com/newsroom/prs/?pkgid=11151
This upgrade adds three new features to Ancestry.com's existing
family history app:
- "In-app purchasing," which allows non-Ancestry.com subscribers
to view, then buy fascinating historical records about their
ancestors – such as World War I draft cards, Census records,
birth/death certificates, and school yearbook photos, from among
billions of historical documents in the Ancestry.com database
- A "Shaky Leaf" hinting feature that employs predictive
analytics to suggest possible new connections between a user's
family tree and undiscovered documents in the world's largest
family history database
- A new merge feature, which automatically identifies and
extracts information about family members from historical records
so users can quickly and easily update their family tree
"Our goal with the new Ancestry.com mobile app is to enable more
people to discover their family history through our billions of
historic records, and allow them to share their findings easily
with others," said Eric Shoup, Senior Vice President of Product at
Ancestry.com. "Our 'Shaky Leaf' hinting feature has resulted in
tens of millions of successful family history discoveries online
and it's now accessible to our growing mobile user base."
For users new to Ancestry.com, the latest iOS app provides an
easy way to get started by giving access to relevant historical
documents on the site without a subscription. For existing
Ancestry.com members, the new app gives them the ability to grow
their tree using Ancestry.com records and share them with others
while on-the-go.
The Ancestry.com mobile app offers many of the most popular
features available in the online version of Ancestry.com's
industry-leading family history website, including the ability to
add and edit family information, view and share documents and
photos, take and attach photos and create and navigate
multi-generational family trees.
To get started, download the free Ancestry.com mobile app to an
iPhone, iPad, or iPod touch, and either register for a new, or log
in to an existing Ancestry.com account and choose a family tree.
Ancestry.com subscribers can download family history records in the
app free of charge. Non-subscribers pay a special introductory
price starting at $0.99 for each record purchased through the
Mobile app's "in-app purchase" feature.
About Ancestry.com
Ancestry.com Inc. (Nasdaq:ACOM) is the world's largest online
family history resource, with approximately 1.7 million paying
subscribers. More than 7 billion records have been added to the
site in the past 15 years. Ancestry users have created more than 28
million family trees containing over 2.8 billion profiles. In
addition to its flagship site, Ancestry.com offers localized Web
sites designed for nine countries that empower people to discover,
preserve and share their family history.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties that could cause actual results to
differ materially from those anticipated by these forward-looking
statements. Such risks and uncertainties include our continuing
ability to provide desired content to users of the App and making
the App convenient to use. Information concerning additional
factors that could cause events or results to differ materially
from those projected in the forward-looking statements is contained
under the caption "Risk Factors" in our Quarterly Report on Form
10-Q for the quarter ended September 30, 2011, and in discussions
in other of our Securities and Exchange Commission filings. These
forward-looking statements should not be relied upon as
representing our views as of any subsequent date and we assume no
obligation to publicly update or revise these forward-looking
statements.
The photos are also available at Newscom, www.newscom.com,
and via AP PhotoExpress.
CONTACT: Heather Erickson
Ancestry.com
(801) 705-7104
herickson@ancestry.com
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