JCDecaux gains Ipsos validation for its global metro audience measurement
April 22 2024 - 11:40AM
JCDecaux gains Ipsos validation for its global metro audience
measurement
JCDecaux gains Ipsos validation for its
global metro audience measurement
Paris, April
22nd, 2024 - JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces today that Ipsos has validated “Metro Audience
Metrix”, its international audience measurement for metro
networks.
Developed by JCDecaux’s global data division,
Metro Audience Metrix (MAM) is based upon algorithms calculating
the main components of audience measurement, in particular the
number of unique passengers, reach, frequency of the advertising
message and the total number of viewed impressions delivered. Its
purpose is to offer consistent KPIs that help advertisers optimise
their media plans and maximise their impact on target audiences in
the metro environment.
MAM has been deployed on the Shanghai Metro that
has 503 stations. In 2024, it is planned to be deployed on the Hong
Kong MTR. More subway networks will roll out Metro Audience Metrix
in 2024. With the validation of the Metro Audience Metrix
methodology by Ipsos, JCDecaux continues to set international
standards for OOH audience measurement in transport
environments.
Metro Audience Metrix is part of JCDecaux Data
Solutions, a portfolio of global and local data-driven solutions
that enables advertisers to maximise the power and ROI of their
media investment. It brings:
- Scalability for metros
worldwide,
- Valuable insights into passengers’
journey,
- Precise metrics for media
plans,
- Programmatic sales when combined
with VIOOH, a global independent automated planning and trading
platform for OOH.
MAM methodology details, sources, algorithms,
and results were submitted to and validated by Ipsos, one of the
largest market research and polling companies globally.
Jean-Noël Zeh, Chief Data Scientist at
Ipsos, said: "JCDecaux's Metro Audience Metrix, validated
by Ipsos, provides a precise, data-led compass for metro media
audience in Shanghai and in the future for Hong Kong. The
validation of JCDecaux’s Metro Audience Metrix by Ipsos underlines
both companies’ commitment to uphold rigorous standards in market
research."
Grace Zhou, CEO Metro & Data of
JCDecaux China, said: “The OOH industry is becoming more
data-driven, with increasing recognition of data-led media
strategies and planning. Metro Audience Metrix is transforming the
OOH industry by providing advertisers with greater precision and
flexibility in their media strategies. As the leader in metro
advertising in China, the Ipsos validation of Metro Audience Metrix
enhances our effectiveness, while supporting our ambitious
digitisation plan notably in the Shanghai metro and Beijing Metro.
It is a great achievement, demonstrating our expertise to develop
high-performance, high-impact and measurable out-of-home
advertising solutions in China.”
Sylvain Le Borgne, Group Chief Data
Officer of JCDecaux, said: “I am delighted that JCDecaux
has partnered with Ipsos to validate Metro Audience Metrix, setting
global audience measurement standards for OOH. Metro Audience
Metrix helps advertisers make data-driven decisions to optimise
their media spend by providing accurate insights for the metro
environment.”
Key Figures for JCDecaux
- 2023 revenue: €3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with more
than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in Latin
America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in the
Middle East (21,300 advertising panels)
(a) Adjusted revenue For more
information about JCDecaux, please visit jcdecaux.com. Join us
on Twitter, LinkedIn, Facebook, Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
35 68 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
- 22-04-2024 # Metro Audience Metrix_UK
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