JCDecaux : Following a tender of Bangalore International Airport Limited, JCDecaux extends its partnership with Kempegowda International Airport in Bengaluru, India, for 12 years
February 14 2023 - 11:40AM
JCDecaux : Following a tender of Bangalore International Airport
Limited, JCDecaux extends its partnership with Kempegowda
International Airport in Bengaluru, India, for 12 years
Following a tender of Bangalore
International Airport Limited, JCDecaux extends its partnership
with Kempegowda International
Airport in Bengaluru, India, for 12 years
Paris, February
14th,
2023. JCDecaux SE (Euronext
Paris: DEC), the number one outdoor advertising company worldwide,
announces that its subsidiary JCDecaux India – 100% owned by
JCDecaux – has won an exclusive 12-year contract to advertise
inside and outside Bengaluru’s Kempegowda International Airport
(KIAB / BLR Airport). The award follows a competitive tender.
JCDecaux has operated the advertising space in
Terminal 1 of BLR Airport since it opened in 2008, pioneering the
first-ever use of digital screens in an Indian airport. This new
contract extends JCDecaux’s footprint to the newly opened Terminal
2 (T2). Market studies project BLR Airport’s to reach 80 million
passengers per year within the decade (vs. 33.7 million in 2019 and
10 million in 2008), cementing its position as a global airport
hub.
With T2 now open for business, JCDecaux has
committed to deliver a wide-ranging advertising portfolio including
uniquely designed new displays and iconic digital furniture. The
Group will deploy a range of new services and innovative
technologies such as AAM (Airport Audience Measurement, the first
international audience system for the airport industry) as well as
programmatic sales. This will enable advertisers to blend the
precision targeting and flexibility of programmatic buying with the
effectiveness of Digital Out-of-Home (DOOH).
Against the backdrop of JCDecaux’s new 2030 ESG
roadmap announcement, the Group will provide BLR Airport with its
full expertise, supporting its ambition to become a more
sustainable airport, notably through Terminal 2, built as a
terminal in a garden, and by complementing the T2 sustainability
programme. These efforts will focus on the eco-design of JCDecaux’s
furniture, including the use of recycled materials, reduced
electricity consumption, deployment of electric vehicles for
operations, optimised water consumption, purchasing of 100%
renewable electricity, and a dedicated health and safety team.
Regarded as the Silicon Valley of India,
Bengaluru is a city with more than 12 million people and a
projected population of close to 20 million by 2030. BLR Airport is
India’s third largest airport behind Delhi and Mumbai, recording a
sustained increase in passenger traffic (average annual growth of
+13% pre-Covid-19, and the highest global growth in 2018 with a
+29% increase). Thanks to the sharp increase in domestic traffic,
BLR Airport is expected to have more than 50 million annual
passengers in five years and 70 million within the next decade. The
airport won the title of ‘Best Regional Airport in India and South
Asia’ during the 2022 Skytrax World Airport Awards.
JCDecaux, which entered the Indian market in
2006 with the iconic bus shelter concession in New Delhi, now
operates in the country’s four main cities (Delhi, Mumbai,
Bengaluru and Chennai) across several segments (street furniture,
airports, metros and shopping centres).
Kenneth
Guldjberg, Bangalore
International Airport Ltd’s
(BIAL) Chief Commercial Officer, said: “We are
pleased to continue our partnership with JCDecaux who have emerged
as a successful bidder, with their capability to deliver
world-class advertising through the use of innovation and
sustainability which complements BIAL’s 4 key pillars on which T2
is being developed. With this new partnership, we look forward to
collaborating further to improve the passenger experience by
offering them new, reimagined experiences at our airport at world
class standards.”
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “As travel picks up significantly, we are
pleased to have been chosen once again by Bangalore International
Airport Limited, continuing our partnership of almost 15 years.
This contract illustrates our ability to deliver innovative
advertising solutions and services, including premium digital
displays, which not only enhance the passenger experience but also
maximise visibility for advertisers and their brands. It also
reflects our ambition to contribute towards BLR Airport’s
sustainable development goals, particularly in the new Terminal 2.
As the number one worldwide in airport advertising, JCDecaux will
leverage its expertise to ensure the success of this
partnership.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A- Leadership), MSCI (AA) and has
achieved Gold Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising
panels)
- N°1 worldwide in transport advertising with 154 airports and
215 contracts in metros, buses, trains and tramways (340,753
advertising panels)
- N°1 in Europe for billboards (72,611 advertising panels)
- N°1 in outdoor advertising in Europe (596,831 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (232,268 advertising
panels)
- N°1 in outdoor advertising in Latin America (64,893 advertising
panels)
- N°1 in outdoor advertising in Africa (20,808 advertising
panels)
- N°1 in outdoor advertising in the Middle East (14,177
advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
- 14-02-2023 # CP Bangalore_UK
JCDecaux (EU:DEC)
Historical Stock Chart
From Jun 2024 to Jul 2024
JCDecaux (EU:DEC)
Historical Stock Chart
From Jul 2023 to Jul 2024