JCDecaux wins 15-year exclusive Advertising Street Furniture Contract in Macau SAR, China
January 31 2023 - 12:00PM
JCDecaux wins 15-year exclusive Advertising Street Furniture
Contract in Macau SAR, China
JCDecaux wins 15-year
exclusive Advertising Street Furniture
Contract in Macau SAR,
China
Paris, 31
January 2023 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor advertising
company worldwide, announced that its JV subsidiary, JCDecaux
(Macau) Limited, created in partnership with HN Group (JCDecaux 80%
/ HN Group 20%), has been awarded a 15-year exclusive contract for
the advertising street furniture in the Macau Special
Administrative Region of the People's Republic of China
(population: 682,000). This new concession covers the entire
inventory of about 150 Bus Shelters and 150 City Information Panels
(CIPs).
The Group has worked in partnership with Macau
for many years, beginning in 2001 as the first company to win an
exclusive advertising contract to install and maintain street
furniture. Going forward, JCDecaux Macau will gradually deploy the
new furniture throughout the territory, now extending to Taipa,
Cotai and Coloane.
The new Bus Shelters will include a broad range
of services:
- 43’’ LCD digital screens to
broadcast real-time bus arrival and bus route information, to
optimise the use of the public transport system;
- LED screens designed for the
display of contextual information (time, temperature, humidity,
etc.);
- planned accessibility with
additional entry points at long bus shelters for people with
reduced mobility;
- braille and tactile signs to enable
visually impaired passengers to access bus information;
- USB charging ports for passengers’
mobile devices.
In a world first, all the CIPs will be double
sided advertising and digital (one 75” side and one 43” side) and
some will even be equipped with an interactive 32” screen designed
for improved access to people with reduced mobility. This
unprecedented digital network offers an outstanding platform to
reach audiences in real-time with full-motion digital content,
providing a powerful channel for municipal city communication and
for commercial advertising.
This digital platform will also integrate a
unique emergency alert system (EMAs) to facilitate the priority
dissemination of safety alerts, to strengthen the range of public
safety alert tools to support disaster information (typhoons,
flooding, etc.).
As part of the Group’s commitment to improving
the energy performance of its furniture, outlined in its ESG
strategic roadmap, JCDecaux is developing “smart lighting”
solutions such as dynamic dimming and movement sensors that detect
people. In addition, digital screen brightness and ventilation are
controlled by sensors that optimise and reduce power consumption
depending on the environmental conditions. JCDecaux is also
pursuing an ambitious renewable energy purchasing policy and covers
100% of electricity consumption since the end of 2022 at Group
level.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “We are
proud to continue our long-standing partnership with the Macau
Special Administrative Region Government and to contribute to the
city’s transformation benefiting its people and visitors. 20 years
after installing the first Bus shelters and City Information Panels
in Macau, JCDecaux’s teams will focus on the provision of smart
services to deliver a powerful and digitised communication
platform, providing relevant local information and advertising
campaigns. This new contract underlines our dual ambition: to build
the future of sustainable urban living and to create the future for
effective and efficient advertising. With these objectives in mind,
we are committed to making Macau an even smarter city, and to
enhancing the quality of life for its residents and visitors in the
coming decade and beyond.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 957,706 advertising panels
worldwide
- Present in 3,518 cities with more
than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.6/5), CDP (A-
Leadership), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(530,143 advertising panels)
- N°1 worldwide in transport
advertising with 154 airports and 215 contracts in metros, buses,
trains and tramways (340,753 advertising panels)
- N°1 in Europe for billboards
(72,611 advertising panels)
- N°1 in outdoor advertising in
Europe (596,831 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels)
- N°1 in outdoor advertising in Latin
America (64,893 advertising panels)
- N°1 in outdoor advertising in
Africa (20,808 advertising panels)
- N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
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