Record-breaking +21% global increase in self-service bike rentals operated by JCDecaux
January 18 2023 - 12:09PM
Record-breaking +21% global increase in self-service bike rentals
operated by JCDecaux
Record-breaking +21% global
increase in self-service bike rentals operated by
JCDecaux
Paris, 18
January 2023 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide and pioneer in self-service bike rental schemes, reported
a very strong performance of its self-service bike schemes
throughout the world in 2022, with total rentals up 21% compared
with 2021. In France, the number of rentals has increased by 14%
compared to last year.
Genuine solutions for urban mobility which
complement public transport networks and walking, self-service
bikes (SSB) and medium and long-term rentals contribute to the
mitigation of climate change and the improvement of the quality of
life in cities thanks to emission-free transport. More than 755
million journeys were completed using the self-service bikes
operated by JCDecaux since their roll-out in Vienna (Austria) in
2003, and with a number of French cities returning to levels
equivalent or higher than the pre-Covid period (notably in Toulouse
with +2% in rentals in 2022 vs 2019 and +14% compared with 2021),
other SSB systems reported exceptional performances in 2022.
Numerous records broken in Lyon in
2022Annual rental record, record number of long-term
subscribers and record monthly rentals… in 2022, Vélo’v was
consistently popular among Lyon’s residents and visitors to the
city:
- After a previous record set in
2021, Vélo’v reported more than 10.5 million rentals during 2022,
up 16%. This represents another new record since the introduction
of the service in 2005
- At the end of December 2022, close
to 84,000 long-term subscribers were registered, up 10% compared
with the previous year
- During 2022, Vélo’v also chalked up
10 new monthly rental records and reported a 25% increase in
rentals over the full year compared with 2019
Global mobility solutions anchored in
the daily lives of the people of Nantes The bicloo
service is particularly popular with users and provides a
comprehensive offering which is part of an active local mobility
policy that promotes the energy transition, public health and the
quality of urban life.
- biclooPlus, the self-service bikes,
returned to pre-Covid levels in 2022. Users were attracted by their
ease of use, the freedom from parking and theft concerns and the
fact that they complement public transport:
- 1,197,946 journeys were carried out using biclooPlus in 2022,
i.e. +14% vs 2021
- 92% of users were satisfied with the biclooPlus service*
- monbicloo, the long-term bike
rental service, continues to attract numerous city residents:
- 2,320 people rented a monbicloo bike in 2022
- 51% of users stated that they use their monbicloo bike for
journeys that they would have made by car otherwise*
- 84% are considering purchasing their own bike after their
rental
- 97% satisfaction levels with the monbicloo service*
- biclooPark, bike parking solutions,
are still attracting new users based on the security needs of
cyclists:
- the different biclooPark offerings attracted a cumulative total
of 2,679 full-year subscriptions at the end of 2022, i.e. up +61%
year-on-year
- 86% of users are satisfied with the biclooPark service*
*Internal survey carried out in July 2022 with bicloo subscribers –
2,608 respondents
Rental demand up sharply in
several countriesIn 2022, SSB
systems outside France also reported very strong performances:
- The city of
Luxembourg, an economic and tourist hub, rolled
out a self-service bike system with station-charging electric
pedal-assist in 2018 as part of its contract with JCDecaux. A
genuine success, which has seen the number of rentals multiplied by
7.3 since launch, the system saw its numbers surge in 2022: the 900
Vel’OH! bikes reported close to 1.2 million rentals, i.e.
+47% compared with 2021 and +70% compared with
2019
- With 84 stations and 840 bikes
rented on average 5.3 times per day, the city of
Ljubljana in Slovenia has one of the most
successful self-service bike systems in the world. Since their
introduction by JCDecaux in 2011, the Bicikelj bikes have been
extremely popular and have given a new lease of life to biking in
Ljubljana, which has become one of the 20 cities since 2015 that is
most bike-friendly according to the Copenhagenize index. In 2022,
the number of rentals was up 35% compared with the
pre-Covid period
- In Spain, the country’s two biggest
SSB systems enjoyed a recovery in 2022: the 2,750 Valenbisi
(Valencia) reported a strong growth, with rental
numbers up +23% compared with 2021, while the
2,500 Sevici (Seville) reported
+17% growth in rentals compared with 2021
This success is based on several factors which
together show the strength of JCDecaux’s “green mobility” model:
proven equipment that is constantly improved, robust and reliable
information systems, expert and dedicated operating teams as well
as a cutting-edge digital experience. JCDecaux is the only
integrated company which designs and operates the equipment,
contributing to the continuous improvement of our service
worldwide.
Since the early 2000s, JCDecaux has worked to
bring self-service bikes to as many people as possible. Today, the
Group operates more than 25,000 bikes in 10 countries and 73
cities, with a particularly well-developed network in France. As a
trusted partner to local authorities in championing intermodal
travel, JCDecaux leverages its expertise and powers of innovation
to help cities and citizens meet the challenges of mobility. SSBs
as well as their related infrastructure are along with bus
shelters, among the activities that are eligible for the “Green
Taxomony”. This framework which was implemented by the European
Commission aims to prioritise the financing of activities that
already contribute significantly to the low-carbon transition
objectives and also to encourage and accelerate the emergence and
expansion of transition activities. In 2021, Taxonomy-eligible
revenues amounted to 39% of the Group’s revenue.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “As 2023 marks the anniversary of our SSB
activity, we are proud to have led the way for shared eco-friendly
urban mobility in 2003 and to have contributed to promoting changes
in behaviour throughout the world. In line with the Group’s
business model, we are delighted to finance our bike networks with
advertising street furniture so that we can keep subscription and
user fees as low as possible without impacting taxpayers. The
strong rental levels which we have enjoyed in recent months confirm
that bikes have been adopted as a sustainable means of transport
for daily journeys across the world. I would like to thank our
teams for their commitment to providing an outstanding service to
our customers and to shaping the future of self-service bikes which
enhances the quality of life in cities. They benefit from strong
market recognition, notably in France where Cyclocity, JCDecaux’s
consolidated subsidiary operating self-service bikes was elected
Customer Service of the Year for the fourth year in the individual
personal transport category*, in November 2022. Working alongside
its partner cities to provide useful services for the public,
JCDecaux continues to reimagine the future of shared bikes to
enhance users’ experience and facilitate their daily travel.”
*Elected Customer Service of the Year 2023 -
Individual personal transport category – BVA survey – Viséo
Key Figures for JCDecaux
- 2021 revenue: €2,745m (a) – 9-month 2022 revenue: €2,283m
(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A- Leadership), MSCI (AA) and has
achieved Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising
panels)
- N°1 worldwide in transport advertising with 154 airports and
215 contracts in metros, buses, trains and tramways (340,753
advertising panels)
- N°1 in Europe for billboards (72,611 advertising panels)
- N°1 in outdoor advertising in Europe (596,831 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (232,268 advertising
panels)
- N°1 in outdoor advertising in Latin America (64,893 advertising
panels)
- N°1 in outdoor advertising in Africa (20,808 advertising
panels)
- N°1 in outdoor advertising in the Middle East (14,177
advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
- 18-01-2023 # Succès VLS_UK
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