JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region
December 15 2020 - 11:40AM
JCDecaux France acquires Abri Services Media, street furniture
specialist in France’s Grand-Ouest region
JCDecaux France acquires
Abri Services Media, street furniture specialist in
France’s Grand-Ouest region
Paris, December 15th, 2020 –
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces the acquisition of Abri
Services Media by its subsidiary, JCDecaux France. Abri Services
Media is a French street furniture player operating under the Abri
Services brand in France’s Grand-Ouest region (Brittany, Pays de la
Loire and Nouvelle-Aquitaine).
Abri Services Media, founded in 1969, is a
family-owned company with 76 employees. It was taken over by
Yvon Suillaud in 2004 and currently operates more than 2,600
bus shelters and 2,100 City Information Panels (CIPs) in France’s
Grand-Ouest region. Beyond manufacturing street furniture, Abri
Services also markets and leases non-advertising street furniture
displays, including bus shelters, electronic message boards, bike
shelters, and free and micro-sign billboards.
JCDecaux and its Street Furniture business has
established a foothold across regions by leveraging a network that
meets local needs of cities, brands and citizens in France. This
merger integrates a regional street furniture player into
JCDecaux’s portfolio, with premium assets and values of excellence
to serve cities and advertisers, similar to those that have always
driven JCDecaux’s teams.
Conversely, during post-lockdown, street
furniture demonstrated its robust business model by quickly
reconnecting brands and consumers as soon as audiences returned to
the streets. Cities increasingly need innovative and sustainable
products to address the expansion in their transport networks,
coupled with their expectations for contextualised advertising to
citizens in real time. The need to keep citizens informed is ever
more pressing since the Covid-19 epidemic, and multiple community
health messages have been successfully communicated through street
furniture.
Yvon Suillaud, CEO of Abri Services Media,
said: “At the end of a competitive process organised by CIC
Conseil, our Board of Directors has decided jointly to embark upon
this project with JCDecaux on the basis of the values that we
share, such as passion for our business and the sense of
achievement that comes with a job well done. The choice to unite
our expertise and join forces on this new adventure was clear. We
hope to bring a part of ourselves to this Group, our closeness to
our stakeholders, which we have solidly built alongside our deep
ties to the region, with the support of advertisers and local
authorities.”
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “Abri Services shares many of the same
values as JCDecaux, as well as concrete expertise in delivering
local community services. “The family-owned business was founded in
the 1960s, at the same time as our Group. Since then, Abri Services
has developed an established high-performing portfolio in the
Grand-Ouest, one of the most demographically and economically
dynamic regions in France. Together, we will provide even better
solutions to meet the service needs of cities and citizens, and
particularly regional and local advertisers, who now more than ever
are seeking out sustainable, effective and impactful local
communication.”
Key Figures for JCDecaux
- 2019 revenue: €3,890m, H1 2020 revenue: €1,075m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more than
80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP 'A List' rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 15-12-2020 # Abri Services Media_UK
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