JCDecaux wins Manchester City Council digital OOH advertising contract
November 23 2020 - 11:40AM
JCDecaux wins Manchester City Council digital OOH advertising
contract
JCDecaux wins Manchester City Council
digital OOH advertising contract
Paris, November 23rd, 2020 –
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced that its subsidiary,
JCDecaux UK, has been awarded a ten-year advertising contract by
Manchester City Council to provide digital advertising on 86
Community Information Panels (CIPs), delivering 172 digital screens
in the city centre, following a competitive tender. JCDecaux will
also support a range of important environmental and community
initiatives in Manchester.
Manchester (population: more than 550,000)
represents the largest UK city region economy outside London. It
has an outstanding reputation as a centre of excellence for
business and retail, and is also renowned for its digital and IT,
financial sectors and universities. Manchester was voted “the most
liveable city in the UK (source: The Economist, 2019).
JCDecaux will develop, maintain and sell the
digital Out-of-Home advertising space on 86 CIPs (172 digital
screens), with installation set to begin in the second half of
2021. Locations will include Piccadilly, Deansgate, Market Street,
King Street, Portland Street and the Northern Quarter.
Each CIP will carry a blend of commercial
advertising and public service messaging across two
state-of-the-art 86” digital screens. Designed for Manchester, the
CIPs will feature the logos of Manchester City Council and the
iconic Manchester bee and will be powered by renewable energy and
maintained by technicians driving electric vehicles, limiting any
carbon emissions.
JCDecaux will provide a community fund to
support key social impact initiatives in the city. For every CIP
installed, JCDecaux will plant five new trees, working with
Manchester City of Trees. The community fund will support the
Greater Manchester Mayor’s Charity, ‘A bed every night’ initiative
to help end the need for rough sleeping. JCDecaux has pledged to
provide a range of apprenticeships and work placements in
Manchester to help students, and the unemployed.
Councillor Nigel Murphy, Deputy Leader
of Manchester City Council, said: “We welcome the
appointment of JCDecaux as one of the city's media partners
following a competitive process and some extremely high-quality
bids. We look forward to working with them to bring modern
infrastructure and new digital screens to Manchester city centre.
JCDecaux has a long history of working in Manchester and has shown
a strong understanding of our vision, with a desire to support our
work across a range of environmental and social impact projects -
including our commitment to becoming a zero-carbon city by
2038."
Jean-François Decaux, Co-Chief Executive
Officer of JCDecaux, said, “JCDecaux is very proud to have
been awarded this important contract by Manchester City Council and
we are excited to continue this important relationship that began
over 22 years ago. We look forward to developing our partnership
further through this best-in-class new digital street furniture
that will support vital community and environmental initiatives in
Manchester. This contract underlines the power of the public screen
to enhance life in cities. The Community Information Panels will
enable Manchester City Council to meet their sustainability and
communication goals and provide an outstanding media channel for
national and local brands in this dynamic and future-facing
city.”
Key Figures for JCDecaux
- 2019 revenue: €3,890m, H1 2020 revenue: €1,075m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more than
80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP 'A List' rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 23-11-2020 # Manchester_UK
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