JCDecaux wins 20-year contract to operate 140 digital clocks in Campinas, Brazil
August 25 2020 - 11:40AM
JCDecaux wins 20-year contract to operate 140 digital clocks in
Campinas, Brazil
JCDecaux wins 20-year contract to operate
140 digital clocks in Campinas, Brazil
Paris, August 25th, 2020 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that it has won,
following a public bidding process, the 20-year street furniture
contract of Campinas (population: 1.2 million), the third most
populated municipality in the state of São Paulo.
This exclusive contract covers the conception,
installation, management, maintenance and advertising operation of
140 digital clocks, all of which will offer creative and customized
solutions to meet local advertising demand.
The contract includes the replacement of 21
existing units and the installation of 119 new digital clocks in
the next year. They will be located in the main neighbourhoods and
avenues of Campinas, providing inhabitants and visitors with an
innovative source of information.
The digital clock designs are signed by the
Brazilian architect Carlos Bratke. They will display time,
temperature and will have an area for relevant city information, in
addition to the advertising panel itself. Already highly
appreciated in São Paulo, digital clocks offer a useful service
that makes city life easier. According to Data Folha research,
digital clocks are approved by 84% of the population, 93% like the
look and feel and 88% consider their information very useful.
Following JCDecaux's commitment to offering
sustainable products, the digital clocks are made of 100%
recyclable material, with a life cycle that lasts until the end of
the contract, avoiding any unnecessary waste. In addition, they are
equipped with latest LED lighting technology, which reduces energy
consumption by 60%.
This new contract reinforces the Group’s
leadership in operating street furniture in Brazil and its ability
to develop innovations that meet the needs of cities and their
people. Campinas is considered to be the innovation hub of the
country, the Brazilian Silicon Valley, promoting an environment of
innovation and entrepreneurship in Brazil.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “We are
proud to have been selected to provide digital clocks to Campinas,
a city full of innovation, making it the perfect home for our new
OOH solutions. The digital clocks have been developed to become
part of the daily life of Campinas’ citizens, integrating design
and technology into the city's routine. The launch of advertising
clocks in Campinas will offer a new high impact and organic media
opportunity for local and national brands and advertisers. This new
contract reinforces JCDecaux’s presence as N°1 in street furniture
in Brazil. We will continue to implement the most innovative
technologies, always looking for new creative and sustainable
concepts for the greater benefit of cities, citizens, advertisers
and their brands.”
Key Figures for JCDecaux
- 2019 revenue: €3,890m, H1 2020 revenue: €1,075m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more than
80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP 'A List' rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
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