JCDecaux wins a 15-year street furniture advertising contract in Bogota - Colombia
May 11 2020 - 11:47AM
JCDecaux wins a 15-year street furniture advertising
contract in Bogota - Colombia
JCDecaux wins a 15-year street furniture advertising
contract in Bogota - Colombia
Paris, May
11th, 2020 – JCDecaux SA
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that, following a competitive tender,
its Colombian subsidiary 75% owned by JCDecaux and 25% owned
by Caracol Television, has won the 15-year street furniture
contract for the Colombian capital, Bogota (the largest city in the
country, with 11 million inhabitants).
This contract covers the design, installation,
operation and maintenance of more than 6,000 street furniture
displays that provide a public service: bus shelters, smart digital
city information panels to enhance the cultural and tourist appeal
of Bogota - with maps, information, local route guidance, etc - and
bus stops, all tailored to beautify the city. As their installation
will take place from 2021 to 2024, JCDecaux will start by
commercializing the 3 310 faces of the existing bus shelters in
July 2020.
The conception of these products, based on
strong environmental values, optimises their energy performance
while ensuring responsible operations throughout the contract. Some
bus shelters will be equipped with photovoltaic roofs and LED
technology to reduce electricity consumption by up to 60%. The
choice of resistant to corrosion and recyclable materials, such as
steel, aluminium or glass, will guarantee a durable quality.
Finally, JCDecaux fleets will consist of vehicles with low
environmental impact. By proposing its most innovative solutions,
JCDecaux reaffirms its commitment to improving the quality of life
in the city, in line with Bogota´s mission to become one of the
most sustainable Capital in the region.
With this contract, JCDecaux will operate more
than 3,300 street furniture advertising faces in Bogota and more
than 5,200 in Colombia. The Group continues to strengthen its
position as the number one advertising street furniture company in
the country, the third largest advertising market in Latin America,
offering advertisers an unrivalled and national presence across 8
major cities in the country in street furniture, in addition to its
portfolio of billboards (over 105 displays) and a presence in
Bogota International Airport.
Jean-Charles Decaux, Co-CEO of
JCDecaux, said: “We are very proud to have been chosen by
the Capital and largest city in Colombia, Bogota, as its partner
for its street furniture programme. The city and its inhabitants
will benefit from high-quality and durable bus shelters and highly
innovative services such as smart digital city information panels.
By delivering premium sites with even broader coverage, we are able
to meet the needs of brands and their communication strategies as
well as the expectation of Bogota.As the N°1 in street furniture in
Colombia, our subsidiary has a key strategic position in the
country. This contract will strengthen our presence in the biggest
cities in Latin America, including São Paulo, Mexico, Rio de
Janeiro, Lima, Santiago and now Bogota as well as our position as
Latin America’s N°1 for outdoor advertising.”
Key Figures for JCDecaux
- 2019 revenue: €3,890m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more
than 80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP ‘A List’ rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Corporate
Communications: Agathe Albertini+33 (0) 1
30 79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial - +33 (0) 1 30
79 79 93 – arnaud.courtial@jcdecaux.com
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