JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport
May 06 2019 - 11:45AM
JCDecaux wins an
exclusive 10-year advertising contract for the new Midfield
Terminal of Abu Dhabi International Airport
Paris, May
6th, 2019 -
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that its subsidiary
JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising
concession for the new Midfield Terminal of Abu Dhabi International
Airport.
As a driving force behind the
development of innovative interactive and connected projects,
JCDecaux will roll out a unique media platform at the Midfield
Terminal, including exclusive VIP networks and availing the latest
generation of digital media, with 85" digital networks delivering
reach and frequency and 4 iconic media walls of 20sqm offering an
immersive experience to passengers among others. This shift to
digital out-of-home (DOOH), supported by an ambitious data
strategy, will offer brands the ability to identify and target
specific audiences and facilitate engaging, rich-media campaigns
that reach sophisticated and discerning travellers. It will also
contribute to an enhanced passenger experience by offering relevant
and contextualised content to audiences on the move.
Abu Dhabi International Airport
welcomed more than 21 million passengers in 2018 and has been one
of the fastest expanding airports in the world (+29% over the past
five years), mainly driven by the growing recognition of Abu Dhabi
as an inspirational global destination offering world-class
culture, leisure and entertainment, that is served by the UAE's
national carrier Etihad Airways.
The Midfield Terminal will become the iconic gateway to the capital
city of the UAE, increasing the overall capacity of the airport to
45 million passengers.
This new contract builds upon a
successful partnership between Abu Dhabi Airports and JCDecaux, and
further consolidates JCDecaux's leading position in the Middle
East, with a unique airport media platform comprising 32 airports
in the United Arab Emirates, the Kingdom of Saudi Arabia, the
Kingdom of Bahrain and the Sultanate of Oman, allowing brands to
reach over 227 million high-profile passengers every year.
Bryan Thompson,
Chief Executive Officer of Abu Dhabi Airports, said: "We are pleased to welcome JCDecaux onboard as the
exclusive advertising concessionaire for the Midfield Terminal. Our
partnership with JCDecaux demonstrates our strong commitment to
offer a world-class travel experience to all passengers who will be
using the MTB, leveraging JCDecaux' global expertise and innovative
data approach to create a unique and engaging media
platform."
Jean-Charles
Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: "We are delighted that Abu Dhabi Airports
has chosen JCDecaux once again to partner them in this truly
exciting and iconic project that will turn Abu Dhabi International
Airport into a major global travel hub. This demonstrates our
capacity to propose innovative advertising solutions and services
(including world-class digital products) that enhance the passenger
experience while providing optimal visibility for advertisers and
their brands. As the number one worldwide in airport
advertising, JCDecaux will use its expertise in media and audience
data to ensure the success of this partnership and build an
unprecedented media platform that will set new standards in the
industry."
Key Figures for
JCDecaux
-
2018 revenue: €3,619m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index
-
N°1 worldwide in street
furniture (528,660 advertising panels)
-
N°1 worldwide in transport
advertising with more than 210 airports and 277 contracts in
metros, buses, trains and tramways (366,000 advertising
panels)
-
N°1 in Europe for billboards
(137,020 advertising panels)
-
N°1 in outdoor advertising in
Europe (648,570 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (239,300 advertising panels)
-
N°1 in outdoor advertising in
Latin America (72,880 advertising panels)
-
N°1 in outdoor advertising in
Africa (24,170 advertising panels)
-
N°1 in outdoor advertising in
the Middle East (16,450 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,061,200 advertising panels in
more than 80 countries
-
Present in 4,030 cities with
more than 10,000 inhabitants
-
13,030 employees
For more information about
JCDecaux, please visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
06-05-2019 # Abu Dhabi
Airports_Midfield Terminal_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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