JCDecaux wins Kansai airports 10 year exclusive digital advertising concession
January 03 2019 - 11:40AM
JCDecaux wins Kansai airports 10 year exclusive digital
advertising concession
Paris,
3rd January,
2019 - JCDecaux SA (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announced that its Japanese
subsidiary MCDecaux (JCDecaux: 85%; Mitsubishi Corporation: 15%)
has won the digital advertising concession of Kansai Airports'
10-year contract.
Kansai Airports Group consists of
16 companies, including Kansai Airports, which was established by a
consortium with VINCI Airports and ORIX Corporation as its core
members. Kansai Airports has operated Kansai International Airport
(KIX) and Osaka International Airport (ITAMI) since April, 2016,
and Kobe airport since September, 2017.
With this highly premium digital
offer, MCDecaux will reach 100% of the 43.8 million passengers (+9%
PAX growth in 2017) of both airports KIX & ITAMI.
This first airport contract in
Japan covers the design, installation and maintenance of 74
displays, including a network of 85'' digital LCD screens, 2 LED
screens at 15m² each and 4 giant lightboxes at 60m² each.
This key contract enables MCDecaux
to enter digital airport advertising in Japan. It will complement
its existing Street Furniture offer in the 3rd
largest advertising market in the world with an unrivalled presence
of nearly 7,800 2m² advertising panels installed across 41 Japanese
cities (including the 20 largest) and 160 shopping malls.
JCDecaux is number one worldwide
in airport advertising with more than 215 airports. Over the past
few months, the Group, who already had 11 airports under concession
in the Asia-Pacific region - six of which are ranked among the top
10 airports in Asia - has substantially developed this region with
seven additional airports: Sydney, Perth, Auckland, Christchurch
and Queenstown Airports, following APN Outdoor acquisition, and now
Osaka and Kansai Airports.
Hideo Ichida,
Corporate Executive Vice President and Chief Commercial Officer
(non aeronautical) of Kansai Airports, said: "We are delighted to have secured a deal with MCDecaux, the
Japanese subsidiary of the number one outdoor advertising company
worldwide, JCDecaux, and looking forward to seeing state-of-the-art
digital ad screens installed throughout two of our airports -
Kansai International Airport and Osaka International Airport.
Hopefully, this deal will attract world-class clients we have not
partnered with before, and the new ads will provide new and
exciting experiences to airport guests."
Jean-Charles
Decaux, Chairman of the Executive Board and Co-Chief Executive
Officer of JCDecaux, said: "We are extremely
proud to have been chosen by Kansai Airports as the exclusive
digital advertising operator for both Kansai International Airport
(KIX) and Osaka International Airport (ITAMI). This first airport
contract in Japan, a key milestone for our Japan subsidiary, will
complement JCDecaux's airport offer in Asia. It demonstrates once
again the experience and outstanding work of our local and
international teams to secure the support of the world's largest
airports. It also strengthens our aviation hub, covering all the
world's major regions: Europe, North America, Asia-Pacific, the
Middle East, Africa and Latin America. "Shaping a new journey" is
Kansai Airports' mission statement; JCDecaux will contribute to
their vision with an innovative offer that will benefit passengers
as well as advertisers and their brands."
Key Figures for
JCDecaux
-
2017 revenue: €3,493m*, H1 2018
revenue: €1,643m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index
-
N°1 worldwide in street
furniture (543,050 advertising panels)
-
N°1 worldwide in transport
advertising with more than 215 airports and 250 contracts in
metros, buses, trains and tramways (356,320 advertising
panels)
-
N°1 in Europe for billboards
(141,630 advertising panels)
-
N°1 in outdoor advertising in
Europe (672,220 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (216,290 advertising panels)
-
N°1 in outdoor advertising in
Latin America (77,190 advertising panels)
-
N°1 in outdoor advertising in
Africa (26,770 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (18,650 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,074,113 advertising panels in
more than 80 countries
-
Present in 4,033 cities with
more than 10,000 inhabitants
-
13,040 employees
* Restated from
the retrospective application of IFRS 15, applicable from
January 1st, 2018
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
01-03-18 #Kansai
Airports_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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