JCDecaux wins the street furniture contract of Guayaquil, Ecuador and opens its 15th Latin American subsidiary
May 22 2017 - 11:40AM
JCDecaux wins the
street furniture contract of Guayaquil, Ecuador and opens its 15th Latin
American subsidiary
Paris, 22 May
2017 - JCDecaux SA (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announces it has won,
following a competitive tender, the 15-year street furniture
contract of Guayaquil (population: 2.7 million), Ecuador's business
capital and main harbour city.
This exclusive contract covers the
design, conception, installation, management, maintenance and
advertising operation of 126 advertising bus shelters, 131 bus
stops and 131 CIPs that will equip the first two dedicated bus
lanes.
JCDecaux has developed a line of
modern and elegant bus shelters in three sizes to adapt to various
sidewalk widths. The furniture has been designed in response to
Guayaquil's unique climate constraints, including intense heat and
heavy rainfall, and will be Wi-Fi-equipped. In accordance with
JCDecaux's business model, all furniture and services will be
funded by the 514 2m² back-lit panels bus shelters and CIPs.
JCDecaux also has first preference
to obtain the ad concessions of bus shelters for the next nine
dedicated bus lanes that are currently under construction and
expected to be brought into service in the next few months. These
bus lanes will ultimately provide advertisers with high-impact
coverage of the city.
Under this new contract, JCDecaux
will be opening its 15th Latin American subsidiary and become the
first international outdoor advertising group in Ecuador. With a
footprint in 42 of the 50 "Best Latin American Cities to do
Business In" (Source: America Economia Journal 2016), JCDecaux
continues to expand and strengthen its n°1 position in outdoor
advertising in the region.
Jaime Nebot,
Mayor of Guayaquil, said: "For more than a
year, the Municipal Transport Agency has been implementing an
ambitious plan to reorganise the city's public transport system.
The conventional bus route plan is part of the urban renewal policy
that city workers and I have been tirelessly carrying out for 17
years now. We have completely reworked our bus routes, instituted
fines for passengers who get on and off buses between bus stops,
and begun work on two dedicated bus lanes. It is a great honour for
Guayaquil and all Guayaquileños to have attracted an international
player to our city and to be able to count on the experience of the
number one outdoor advertising company worldwide to install and
manage the bus shelters and bus stops of our new conventional
public transport system."
Jean-Charles
Decaux, Co-CEO of JCDecaux, said: "We are very
pleased to have won the Guayaquil street furniture contract and to
do business in Ecuador for the first time. Winning this concession
demonstrates once again our commitment to beautifying urban
environments and our ability to innovate in order to meet the needs
of cities and citizens. As a key step in our regional development,
this strategic contract consolidates our leadership in outdoor
advertising in Latin America by adding to our portfolio an
expanding city with untapped potential. We are convinced that our
high-quality furniture will fully integrate into the urban
environment and become a showcase of our ability to roll out the
most innovative technologies and the most creative formats for the
greater benefit of cities, citizens, advertisers and their
brands."
Key figures for
JCDecaux
-
2016 revenue: €3,393m
-
JCDecaux is listed on the Eurolist of Euronext
Paris and is part of the Euronext 100 and Euronext Family
Business indexes
-
JCDecaux is part of the FTSE4Good and Dow Jones
Sustainability Europe indexes
-
N°1 worldwide in street furniture (559,070
advertising panels)
-
N°1 worldwide in transport advertising with more
than 220 airports and 260 contracts in metros, buses, trains and
tramways (354,680 advertising panels)
-
N°1 in Europe for billboards (169,860 advertising
panels)
-
N°1 in outdoor advertising in Europe (721,130
advertising panels)
-
N°1 in outdoor advertising in Asia-Pacific
(219,310 advertising panels)
-
N°1 in outdoor advertising in Latin America
(70,680 advertising panels)
-
N°1 in outdoor advertising in Africa (29,820
advertising panels)
-
N°1 in outdoor advertising in the Middle-East
(16,230 advertising panels)
-
N°1 worldwide for self-service bike rental scheme:
pioneer in eco-friendly mobility
-
1,117,890 advertising panels in more than 75
countries
-
Present in 4,280 cities with more than 10,000
inhabitants
-
Daily audience: more than 410 million
people
-
13,030 employees
Communications Department: Agathe
Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations:
Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
22-05-2017 # Guayaquil en
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information contained therein.
Source: JCDecaux via Globenewswire
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