ATLANTIC CITY, N.J.,
Nov. 21, 2013 /PRNewswire/ -- On
June 26, 1979, Caesars Atlantic City
first opened its doors. Now 34 years later, a new era of
gaming in New Jersey begins, as
three online real-money gaming offerings under the Caesars umbrella
begin entertaining New Jersey
residents and visitors.
(Photo: http://photos.prnewswire.com/prnh/20131121/LA21612)
Starting at 6 pm tonight,
consumers 21 or older inside New
Jersey's borders and who have been vetted through our
responsible gaming screening can log onto
CaesarsCasino.com, HarrahsCasino.com or
WSOP.com to play poker, blackjack, roulette,
baccarat, video slots and video poker as part of the soft
launch.
Caesars Interactive Entertainment, Inc. (CIE), the online arm of
Caesars Acquisition Company (CAC) (Nasdaq: CACQ), is offering three
distinct brands right out of the gate.
Both the Caesars and the Harrah's names will become the
longest-running casino brands in New
Jersey to offer online gaming, and the World Series of Poker
is the longest-running poker brand in existence, with roots dating
back to 1970. WSOP.com launched real-money online poker in
Nevada two months ago.
"We are excited to be launching three of the most iconic U.S.
gaming brands online for those inside New
Jersey borders," said CIE Senior Vice President Geoffrey Stewart. "With industry-leading
technology and the loyalty benefits of our Total Rewards and Action
Club programs, we know consumers will quickly see why
CaesarsCasino.com, HarrahsCasino.com, and
WSOP.com are some of the best places to play online casino
games for real money in the Garden State. The fun and action
found online will reflect what our players have come to expect from
our land-based properties for decades."
When the sites launch tonight, the offering will be in the soft
launch stage, a period in which CIE and the New Jersey Division of
Gaming Enforcement (NJDGE) authorities will closely monitor all
facets of the operation. The soft launch phase starts with
limited hours. November 21-22:
6 pm to 2 am Eastern Time;
November 23: 8
am to midnight Eastern Time; and November 24 and 25: Open 24 hours. The
NJDGE will have final authority to approve the technology.
Once cleared, a full unencumbered launch is expected to
occur. CIE expects its offerings to be consistent during and
after this phase. The public can play on the site during the
soft launch stage.
At launch, CaesarsCasino.com, HarrahsCasino.com
and WSOP.com will be available on both PC's and Mac desktop
computers. The casino products will be web-browser based
offerings, while WSOP.com, as is in Nevada, is a downloadable software product
that is saved to a player's desktop. Mobile versions of all three
offerings are expected in the coming months.
Consumers can log onto CaesarsCasino.com,
HarrahsCasino.com and WSOP.com right now to register
for an account. To follow the latest from each of our sites,
please follow us on Twitter by adding @CaesarsOnline
(www.twitter.com/CaesarsOnline), @HarrahsOnline
(www.twitter.com/HarrahsOnline) and @WSOPcom
(www.twitter.com/WSOPcom).
To power CaesarsCasino.com, CIE has partnered with Amaya
Gaming. Amaya is a Montreal,
Canada headquartered company founded in 2004 and a leading
provider of technology-based gaming solutions to the regulated
gaming industry.
For the HarrahsCasino.com and WSOP.com offerings,
CIE has partnered with 888 Holdings, Inc. 888 also powers
CIE's online offerings in Nevada. 888 Holdings was founded in
1997 and is based in Gibraltar.
Customer Loyalty Program
Caesars has an industry-leading customer loyalty program called
Total Rewards, which operates in a similar manner to other loyalty
programs in other industries, rewarding customers with benefits
that matter most to them, both with tier status upgrades as well as
award redemptions based on point accumulation. The Caesars database
currently has 44 million members in the program and this program
will be extended into the online space through CIE.
CaesarsCasino.com &
HarrahsCasino.com: Customers will be able to earn
loyalty benefits for their play utilizing Caesars Entertainment's
industry-leading loyalty program. Total Rewards members
signing up for any of CIE's online real-money offerings will be
able to continue earning Reward Credits toward their tier status
for their online play while also earning Reward Credits for use at
any Total Rewards casino. Rewards Credits can be used both in
land-based venues and online. Benefits include the ability to use
points for discounted room nights, dining credit, show tickets and
merchandise across all Caesars properties.
WSOP.com: Following the lead of Total Rewards,
WSOP.com will utilize its own loyalty program already launched in
Nevada, called the Action Club,
and will recognize and reward online poker players with loyalty
points (WSOP Points) for each hand or tournament they play. The
Action Club Rewards currency can be redeemed for cash to buy into
online ring games or tournaments or they can be converted into
Rewards Credits to use for discounted room nights, dining credit,
show tickets, merchandise or even WSOP tournament buy-ins across
all Total Rewards casinos. Plus they can be turned into dollars for
those who wish to keep them online. Additionally, given the
close ties with Total Rewards, Action Club members will have the
ability to earn casino status in the Total Rewards program based on
their online play. The simplicity, transparency and
association with Total Rewards, plus competitive and easy to redeem
rewards make the Action Club a premier loyalty program.
Promotions
In terms of promotions, CIE is expected to provide some of the
best offers in the business. Each of our three sites will
offer unique opportunities for those participating, with each
website providing all the latest promotions and details under its
"promotions" page. Some expected promotions include:
- CaesarsCasino.com – "Live Like Caesar" – With over
$80,000 in prizes, including a Grand
Prize first-class trip to Rome,
Italy*
- HarrahsCasino.com – "Pop n' Shop Britney Spears Sprees" plus
"$30,000 in prizes in 30 Days" – One
lucky grand prize winner will be whisked to Las Vegas with VIP concert tickets to
experience Britney Spears' residency
at Planet Hollywood Las Vegas, plus a $2,000 shopping spree to get them ready for the
big night*
- WSOP.com -- $1,000,000
guarantee Online Championships, plus the exclusive
destination to win seats into land-based WSOP events*
*Subject to approval of NJDGE.
Deposits/Withdrawals
Players will be able to register and withdraw from outside
New Jersey borders, but to
participate in games consumers will need to be verified as inside
the state borders of New Jersey. Our platforms will use
state-of-the-art geo-location technology to validate where players
are physically located. To fund an online account with us,
customers have a variety of options to do so. Deposit and
Withdrawal options include:
- At the Caesars Atlantic City casino cage (cash only)
- ACH (eChecks via your banking account)
- Credit and Debit Cards
- Paper checks (withdrawal only)
Site by Site specifics
WSOP.com: WSOP.com is the online home of world's
most-trusted, oldest and most prestigious poker brand – the World
Series of Poker (WSOP). It will be the exclusive destination
for online players in New Jersey
to win seats into the land-based World Series of Poker, which has
awarded more than $1.8 billion to players during its
history, including more than $197
million in 2013 alone. WSOP.com will offer satellite
and ladder tournaments that could qualify a player for a seat at
the $10,000 WSOP Main Event at the
Rio All-Suite Hotel & Casino in Las
Vegas for the price of a movie ticket.
WSOP.com kicks off its unique offering with an opportunity for
players of all skill levels to participate in our live offering at
Harrah's Atlantic City when the
WSOP Circuit rolls into town from November
29 to December 9. The WSOP.com team will be on hand at
the Circuit Event and will be offering Circuit players special
promotions.
At launch, the WSOP.com real-money poker offering will be
available to both PC and Mac Users and will offer:
- Cash games, Sit & Go's, Satellites and Multi-table
Tournaments
- Buy-ins for cash games that start as low as 1¢-2¢ and
tournaments that start at $1.10
- Daily $100 freerolls for players
of all levels
- Limit and No-Limit Hold'em with full table and short-handed
games, plus the popular Omaha
variant including Omaha Hi-Lo, as well as Seven Card Stud.
- Casino games – Click on the Blackjack or Casino tab, to open up
a host of casino-style games.
- Action Club – Our own unique loyalty program for players.
In order to begin playing on WSOP.com, players should go to
www.WSOP.com and follow the instructions to register and download
the poker client.
CaesarsCasino.com: Caesars Palace opened in Las Vegas in 1966 and in Caesars Atlantic City
in 1979. Just like at Caesars Atlantic City or Caesars
Palace, consumers signing up to CaesarsCasino.com will find a wide
variety of their favorite table games and slots to choose
from. And if you are a Total Rewards member, don't forget to
provide us your Total Rewards membership number, so you can earn
Tier Credits and Reward Credits. If you aren't yet a Total Rewards
member, don't fret. Sign up for free for the first time and
show your loyalty with us to be rewarded in return. Among the
expected action you will find on CaesarsCasino.com:
- Blackjack
- Roulette (both American and European-style)
- Baccarat
- Video Poker
- Video Slots – a whole host of slot content from the best in the
business, including some of the most popular games and others you
will surely enjoy
In order to begin playing on CaesarsCasino.com, consumers should
go to www.CaesarsCasino.com and follow the instructions to
register.
HarrahsCasino.com: William F.
Harrah opened his first bingo parlor in Reno, Nevada in 1937. The Harrah's brand
has been around ever since and we are excited to offer its
first-ever internet iteration to those in New Jersey, under the HarrahsCasino.com
banner. Much like our CaesarsCasino.com offering,
consumers will find a wide variety of casino games they are used to
playing at Harrah's properties throughout the United States.
The Total Rewards program does extend to HarrahsCasino.com
too! Among the expected games you can play on
HarrahsCasino.com are:
- Blackjack
- Roulette (American, European and French versions)
- Video Slots
- Video Poker
In order to begin playing on HarrahsCasino.com, consumers should
go to www.HarrahsCasino.com and follow the instructions to
register.
FORWARD LOOKING STATEMENTS
This press release includes "forward-looking statements."
You can identify these statements by the fact that they do not
relate strictly to historical or current facts. These statements
contain words such as "may," "will," "project," "might," "expect,"
"believe," "anticipate," "intend," "could," "would," "estimate,"
"continue," "pursue," or the negative or other variations thereof
or comparable terminology. In particular, they include statements
relating to, among other things, when online real money gaming will
launch and the expected games on each of the offerings. These
forward-looking statements are based on current expectations and
projections about future events.
You are cautioned that forward-looking statements are not
guarantees of future performance or results and involve risks and
uncertainties that cannot be predicted or quantified, and,
consequently, the actual performance of CIE and the synergy between
offline and online that we believe will be achieved may differ
materially from those expressed or implied by such forward-looking
statements. Any forward-looking statements are made
pursuant to the Private Securities Litigation Reform Act of 1995
and, as such, speak only as of the date made. CIE disclaims any
obligation to update the forward-looking statements. You are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date stated or, if no date
is stated, as of the date of this press release.
ABOUT CIE
CIE is a subsidiary of Caesars Growth Partners, LLC ("CGP"), a
casino asset and entertainment company focused on acquiring and
developing a portfolio of high-growth operating assets and equity
and debt investments in the gaming and interactive entertainment
industry. CGP is a joint venture between Caesars Acquisition
Company (NASDAQ: CACQ) and Caesars Entertainment Corporation
(NASDAQ: CZR), the world's most diversified casino entertainment
provider and the most geographically diverse U.S.
casino-entertainment company. CAC is CGP's managing member. For
addition information please visit: www.caesarsinteractive.com.
SOURCE Caesars Interactive Entertainment