Bally Technologies Implements Innovative Systems Solutions at The Downs at Albuquerque in New Mexico
August 05 2013 - 9:00AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced it has installed iVIEW Display Manager (DM)™, Elite
Bonusing Suite (EBS)™, and a host of other trailblazing systems
solutions at The Downs at Albuquerque in New Mexico.
Tom Reilly, Vice President of Systems
Sales for Bally Technologies, Inc. (Photo: Business Wire)
“Bally’s amazing iVIEW DM with EBS will help us continue to be a
leader in casino entertainment,” said The Downs at Albuquerque
Chief Operating Officer Scott Eldredge. “Our players will be
thrilled to experience these new tools on our casino floor. Our
mission is always to provide a top-notch entertainment experience,
and providing players with additional ways to win and exciting
floor-wide bonusing events certainly help us continue to meet that
goal.”
iVIEW DM is backward compatible on most gaming devices with a
touch-screen display and provides a way for casino operators to
present self-service player-account access, marketing messages, and
secondary bonus games on the main game screen – without
interrupting play, drawing crowds of thousands, and creating
frenzied excitement across the casino.
The casino operator will use EBS to add excitement across
their iVIEW network using player-centric, real-time interactive
promotions such as Virtual Racing™, U-Spin
Bonusing™, and DM Tournaments™.
EBS, when combined with iVIEW DM, adds dramatic new levels of
excitement and anticipation to the slot-play experience. The EBS
applications deliver floor-wide, personalized promotions,
second-chance-to-win events, and the ability for players to earn
valuable rewards − all without interrupting play on the base
game.
These interactive solutions enable players to spin wheels,
select and root for their favorite contest-driven car or horse, get
instant rewards on their birthday, and participate in instant
floor-wide slot tournaments. EBS applications have been proven to
increase coin-in, carded play, new card signups, and time on device
at casinos across North America.
The Downs at Albuquerque has also added Bally’s innovative SDS™
slot-management system and CMP™ player-tracking systems. The casino
will utilize Bally’s CoolSign® media-management solution and
install the state-of-the-art Promotional Kiosk™ application across
the gaming floor.
“We couldn’t be happier to be working with The Downs at
Albuquerque,” said Bally Technologies’ Vice President of Systems
Sales Tom Reilly. “These tools will provide The Downs with a great
return-on-investment, while giving their loyal players a fun gaming
experience that will keep them coming back to the casino.”
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and
Pinterest.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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