Provision Interactive Announces Partnership Agreement With Rite Aid for In-Store 3D Rewards Center
June 04 2013 - 8:00AM
Marketwired
Provision Interactive Technologies, Inc. ("Provision"), a
subsidiary of Provision Holding, Inc. (PINKSHEETS: PVHO), today
announced that they've entered into a multi-year partnership with
Rite Aid Corporation (NYSE: RAD) to install their proprietary 3D
Reward Centers kiosks inside select Rite Aid stores. These kiosks
generate eye-popping, 3D holographic videos as well as exclusive
wellness+ information and Rite Aid promotions.
The first phase of implementation will begin with 200 Rite Aid
stores in the Los Angeles and New York markets, following a
completed pilot of 10 stores in these markets last year. Under the
agreement, the first phase will include the integration of Rite
Aid's wellness+ customer loyalty program,
allowing wellness+ members to access their
account details and load digital coupons to their cards for instant
savings while in these select Rite Aid stores. Following the
successful integration of wellness+ in
Provision kiosks at 200 stores, the parties will work cooperatively
to implement a phased rollout schedule for additional stores.
The 3D Reward Center kiosk contains Provision's patented and
award-winning 3D holographic display, which has been proven to
generate a great deal of attention from retail customers. Each unit
also has a 2D interactive touch screen that provides consumers
access to wellness+ information as well as
Rite Aid promotions, rewards, coupons and product samples. Brand
marketers will be able to showcase their products via 3D
advertising and engage viewers via the interactive touch screen
interface.
According to Craig Riner, Vice President of Marketing for Rite
Aid, "These kiosks provide convenient access for our wellness+ members to better maximize the value they can
get from our program, providing meaningful savings right at the
point of purchase on featured products and services advertised on
the ProVision network. They also represent another way we are
trying to leverage technology in our stores to create a more
engaging experience for our customers."
The kiosks are also able to print coupon offers, allowing Rite
Aid and other advertisers to offer customers highly effective sales
influencers at the point of purchase. The 3D holographic display
projects videos in front of the screen without the need for any
special glasses and without any discomforting eye stress.
"Our partnership with Rite Aid is a milestone for us and a
value-add for Rite Aid customers," commented Curt Thornton,
President & CEO of Provision. "Rite Aid customers will enjoy an
engaging 3D holographic experience and be immediately rewarded with
coupons, promotions, and other giveaways for both in-store products
and wellness related local professional services, such as doctors,
dentists, and optometrists."
About Provision Interactive Technologies,
Inc.
Provision Interactive Technologies, Inc., a subsidiary of the
publicly traded company Provision Holding, Inc. (PINKSHEETS: PVHO),
is the leading purveyor of intelligent interactive 3D holographic
display technologies, software, and integrated solutions for both
commercial and consumer focused applications.
Provision's 3D holographic display systems represent a
revolutionary technology that provides the projection of full
color, high-resolution videos into space detached from the screen,
without any special glasses. Provision is currently the market
leader in true 3D consumer advertising display products being
implemented by innovative, consumer-focused Fortune 1000
companies.
For more information, visit www.provision.tv.
Contact Media Relations: The Lexicomm Group Wendi Tush
Phone: (212) 794-4531 Email: Email Contact