Bally Technologies (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced that it will exhibit a large selection of
innovative gaming solutions at the International Casino Exhibition
(ICE) in London, England Feb. 5-7 at ExCeL London. New games,
systems, mobile, and interactive technology designed to excite
players and rev up casino operators’ revenue and operating
efficiency will take center stage in stand S3-310.
The HISTORY(R) Pawn Stars video slot game
from Bally Technologies will take center stage at International
Casino Exhibition (ICE) in London. (Photo: Business Wire)
“Bally had an incredible year of record-setting innovation
across our games, systems and interactive divisions,” said Bally
Technologies’ President and Chief Executive Officer Ramesh
Srinivasan. “We’re thrilled to share our latest technologies in
this stunning new venue and have no doubt this will be one of our
best ICE shows ever.”
The Company will exhibit more than 60 unique game titles, as
well as a wide array of cutting-edge system offerings. New games
expected to draw a crowd are world-class licensed brand games Pawn
Stars, NASCAR, and Betty Boop’s™ Fortune Teller.
“Bally Technologies continues to target and fine-tune our
European development,” said Vice President and Managing Director of
Europe Marco Herrera. “In addition to debuting our first multi-game
pack and games designed specifically for Europe, we’re pleased to
showcase a wide array of system products which will help operators
target customers like never before.”
World-Class Licensed Brands and Exclusive European Games
Debut
Pawn Stars
Bally brings one of the world’s top TV shows to casino floors in
Pawn Stars, featuring Rick, grandfather Richard (Old Man),
grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit
TV series Pawn Stars on the HISTORY® Channel. Airing in more than
150 countries in 37 languages, Pawn Stars has been rated a top
cable show in the United States, Europe, and Latin America, and has
millions of viewers across the globe.
The game begins when a player chooses their favorite character
from the show. Selling and negotiating add excitement during the
Negotiation Bonus, where players choose one of five items to sell
and then negotiate with the Pawn Stars for credit awards. With its
giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em
features, and iDeck™ interaction, this game promises to be as
popular as the show itself.
NASCAR Video Slots
The NASCAR video slot brings the thrill of racing to any
casino floor and features a lineup of who’s who in racing royalty –
Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and
Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2™ Pro Series™
V22/32 cabinet with a near-area progressive jackpot award. Players
select their favorite driver and the game screens change to reflect
that driver’s team colors and branding. This high-octane experience
features three bonuses: The Pit Stop Bonus, Burnout Free Games, and
the U-Race™ Bonus.
ICE attendees should also look for Betty Boop’s Fortune
Teller, which offers an unprecedented 15 bonuses at any bet and
U-Spin and U-Choose bonuses. The superb follow-up to the popular
Cash Wizard™, Tiki Magic is Bally Technologies’ first 1080p
high-definition game and features a new mystical character, Ms.
Magic, three new thrilling base-game bonus features, and two fun
Wizard Bonus Bet features.
Also prominently featured are Bally’s first Europe-specific
games, a Multi-Game Pro 22/22 game suite, and games with Super EZ
Select button configurations to assist both low and high max-bet
market needs. The Company will also display its first
player-selectable language games and titles − part of the recently
announced partnership with High 5 Games.
Systems to Excite Players in Every Market
Bally’s extensive systems and server-based solution showcase
will feature the Company’s suite of casino and slot-management
systems – SDS™, CMP™, and MCC™ for every size of casino.
MCC is a leading international casino and slot-management
system with a large worldwide presence. It specializes in offering
a complete suite of casino-management systems with its flagship
product, Open Casino Manager™ (OCM). Additionally, MCC offers
casino operators a comprehensive array of systems products,
including slot accounting, table-games management, player-tracking,
cashless wagering solutions, and customizable marketing
modules.
Visitors to Bally’s 2013 ICE stand will be able to see live
demonstrations of iVIEW DM, the award-winning
picture-in-picture-style player-user-interface that enables gaming
operators to choose where on the game they want to display player
information and bonusing promotions. Bally’s Elite Bonusing
Suite™ (EBS), when combined with iVIEW DM, adds dramatic new
levels of excitement and anticipation to the player’s experience.
The EBS applications deliver floor-wide, personalized promotions,
second-chance-to-win events, and the ability for players to earn
valuable rewards.
Soon debuting in Europe is Bally Command Center™, which installs
media content and operating systems on the iVIEW
displays and iVIEW DM. This Bally server-based solution
provide operators with downloadable targeted player content instead
of physically removing chips from each individual iVIEW device on
the floor. Casino operators and marketing managers can download
content to on the entire gaming floor simultaneously in
minutes – with a touch of a button.
Bally Interactive: 81 Years of Gaming Expertise Set to Launch
Online
The award-winning content and trailblazing play mechanics
synonymous with Bally Technologies’ land-based titles will now be
available to players online via Bally’s full suite of interactive
solutions offered through the Company’s remote gaming server (RGS).
Bally’s open iGaming platform enables casinos to deliver
play-for-free and wager-based poker, table games, video slots, and
sports betting and choose from best-of-breed content; and a library
of interactive games based on proven casino-gaming content.
Bally integrates traditional casino systems with online, mobile,
and social better than anyone else. As a result, operators can
conduct marketing, bonusing, data tracking, and collection
seamlessly, enabling them to understand and market to their players
in ways never before possible. Players can play the same games,
receive the same bonuses, and earn the same points on the casino
floor, at home, or on the move.
For more information, please visit the Company’s website
or virtual newsroom.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR − NASCAR® is a registered trademark of the National
Association for Stock Car Auto Racing, Inc. NASCAR® is a registered
trademark of NASCAR, Inc.; Pawn Stars − ©2013 A&E Television
Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H”
and their associated logos are trademarks of A&E Television
Networks, LLC. Gold & Silver and its associated logos are
trademarks of Gold & Silver Coin Shop, Inc. All rights
reserved. Betty Boop’s Fortune Teller©2013 King Features Syndicate,
Inc.™ Hearst Holdings, Inc. www.BettyBoop.com
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130115005253/en/