Bally Technologies Signs Agreement to Offer Online Casino Table-Game Content from SHFL entertainment
November 12 2012 - 9:01AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced it has signed an agreement to offer online casino
table-game content from SHFL entertainment (NASDAQ Global Select
Market: SHFL) (“SHFL”).
John Connelly, Vice President of Business
Development: Bally Technologies, Inc. (Photo: Business Wire)
SHFL’s best-in-class online casino table-game content will
become available to Bally’s iGaming Platform customers, allowing
them to deliver top offerings in online casino table games to their
players.
“We are pleased to have entered into this agreement with SHFL,”
said Bally Technologies’ Vice President of Business Development
John Connelly. “One of Bally’s commitments to our interactive
customers is to provide them with best-in-class content from the
leading licensed suppliers from around the world. Operators will
have the ability to choose from an array of world-class content,
enabling them to maximize their revenue and competitive advantage.
The products we can now offer from SHFL further our ability to
fulfill this commitment.”
Bally’s open iGaming Platform enables casinos to deliver
play-for-free and wager-based poker, table games, video slots,
sports betting, and social connection and choose from best-of-breed
content and a library of interactive games based on proven
casino-gaming content and popular play mechanics.
Bally is providing its iGaming platform for the Golden Nugget
casinos in Las Vegas and Atlantic City, N.J., which can be found at
goldennuggetpoker.com, and the Company recently announced an
agreement to provide its iGaming platform for Mohegan Sun’s casinos
in Connecticut and Pennsylvania and American Casino &
Entertainment Properties’ Stratosphere Casino, Hotel & Tower,
Aquarius Resort and Casino, and two Arizona Charlie’s casinos.
Bally integrates its cross-platform business-to-business iGaming
solution with core casino patron, slot-management, and
business-intelligence systems. This “single view of the player”
provides operators with enterprise-wide analytics and the ability
to conduct multi-channel promotions and bonusing to patrons on the
casino floor, at home, or on the move.
“This agreement with Bally and their B2B focus in the online
interactive market fully aligns with our strategy to leverage our
renowned proprietary table games brands online,” said Louis Castle,
SHFL entertainment’s Chief Strategy Officer. “Our online content is
comprised of the same offerings that have proven to be so
successful in land-based casinos, including Three Card Poker,
Casino War, Let It Ride, Ultimate Texas Hold’em, our popular side
bets, and our progressives, to name a few.”
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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