MINE Minerco Inc (CE)

HOUSTON, Sept. 25, 2012 /PRNewswire/ -- Minerco Resources, Inc. (OTC.BB: MINE), a progressive developer, producer and provider of worldwide commodities solutions, announced today that the company is adding a retail division to the company.

The new management team of the company, with the approval of the board of directors, has voted to expand the company's business model to include a progressive retail division.  Based on the company's management experience and its existing presence in Central America, the company's first retail venture will be in the beverage industry, specializing in coffee and energy/vitamin drinks.

After crude oil, coffee is the most sought out commodity in the world and is worth over $100 billion, annually. According to industry experts, worldwide consumption is more than 500 billion cups of coffee every year, over half of Americans (over the age of 18) drink coffee daily and American coffee drinkers average three and one half cups of coffee daily. Specialty beverages, such as energy and vitamin based beverages, have posted significant growth despite the weak economy and low consumer confidence.

"The beverage industry is a proven, yet expanding, industry in the United States and throughout the world. As people become busier and more pressed for time, people are seeking more efficient yet healthy beverages to supplement their busy lives. We plan to deliver a progressive, yet comprehensive, solution for these health conscience, time-pressed consumers. We are working on creating and acquiring specially formulated powder mixes and liquid beverages that will bring significant health benefits to the consumer," said John Powers, President and CEO of Minerco Resources, Inc.

To realize this new, additional business line, Minerco is in negotiations to secure specialty beverage formulation rights to compete in this billion dollar industry.

John Powers, the company's CEO added "Minerco will continue with its progressive energy business. We feel that diversifying into this beverage venture will allow the company, and our shareholders, to realize near term revenue with significantly less capital investment. The company's energy business line will benefit from this new beverage division."

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.

SOURCE Minerco Resources, Inc.