Xcel Brands, Inc. Announces Intimates Licensing Deal With International Intimates Inc.
January 20 2012 - 10:22AM
Xcel Brands, Inc. (OTCQB:XELB) has signed an exclusive licensing
agreement with International Intimates Inc. This agreement will
give International Intimates the license to develop, manufacture
and distribute intimate apparel, sleepwear and shapewear for the
Isaac Mizrahi New York brand. The collection will debut at retail
in Spring 2013.
Robert D'Loren, Chairman and Chief Executive Officer, Xcel
Brands, Inc. said, "I am very excited to partner with International
Intimates to launch our Spring 2013 intimate apparel collection.
This license marks the beginning of an exciting collaboration."
Isaac Mizrahi, Creative Director, Xcel Brands, Inc. said,
"Clothes are nothing without underclothes. I take this category
extremely seriously. The first step in a woman's wardrobe is her
intimates, brassieres and sleepwear. She doesn't make a move
without those pieces."
René Rofé, President & Chief Executive Officer of
International Intimates, Inc., said, "We are very excited about our
partnership with Isaac Mizrahi and his team at Xcel. I'm confident
we will successfully interpret Isaac's looks into meaningful and
solution-driven collections of intimate apparel, sleepwear &
shapewear."
Xcel Brands, Inc.("Xcel") engages in the acquisition, design,
licensing, and marketing of consumer brands. In 2011, Xcel acquired
designer apparel brand Isaac Mizrahi New York. Xcel's
management team consists of executives with significant experience
in creating and growing businesses in the branded consumer products
industry and a proven track record for successfully completing
multiple similar acquisitions. Xcel will seek to acquire brands
that it can utilize in a multi-channel distribution strategy
(bricks and mortar, internet retailers and interactive media) with
a focus on identifying designers or celebrities with personalities
that connect directly with consumers through social and other
media.
Isaac Mizrahi has been a leader in the fashion industry for
almost 30 years. Since his first collection in 1987, Mr.
Mizrahi's designs have come to stand for timeless, cosmopolitan
style. He has been awarded four CFDA awards, including a
special award in 1996 for the groundbreaking documentary
"Unzipped." In December 2009, Mr. Mizrahi launched his lifestyle
collection, ISAACMIZRAHILIVE! on QVC. In addition, television
audiences have come to value Isaac's media presence through his
roles on "Project Runway All Stars" for Lifetime, "The Fashion
Show" for Bravo and his own series for both Oxygen and the Style
Network.
International Intimates Inc. designs, sources, and markets a
wide range of intimate apparel products including bras, panties,
shapewear and sleepwear. The Company sells its products through
multiple channels of distribution primarily under its René Rofé
Lingerie, sophie b., and F.I.T. brands. In addition, the company
manufactures products under private label for leading retailers
throughout the U.S. as well as for national brands.
CONTACT: Erika Stair
Director of Public Relations
Xcel Brands, Inc.
347-727-2476
Estair@xcelbrands.com
Xcel Brands (NASDAQ:XELB)
Historical Stock Chart
From Apr 2024 to May 2024
Xcel Brands (NASDAQ:XELB)
Historical Stock Chart
From May 2023 to May 2024