Churchill Downs Interactive Introduces Luckity.com
November 02 2012 - 10:47AM
Churchill Downs Interactive, a division of Churchill Downs
Incorporated (CDI) (Nasdaq:CHDN), announced Thursday, November 1,
2012, the launch of Luckity.com, the first website in the U.S.
offering fun games online with a chance to win huge cash prizes in
a safe, secure and legal environment.
Luckity.com uses patent pending technology to offer numbers
games, draw games, jackpots, quick picks, and more, all with
hundreds of chances to win cash prizes every day. The games on
Luckity.com are associated with live horse races across the world,
and winning numbers are based on the actual real-time results of
those races. Players win when their selected numbers match the
numbers of the winning horses.
Luckity.com also offers free games, such as Luckity Bingo, that
enable players to win cash prizes via weekly sweepstakes.
Churchill Downs Interactive President Ted Gay said that CDI has
been working on the Luckity concept for months and is eager to
release it to the public.
"We are very excited to provide this opportunity for individuals
to play online and win cash prizes in a completely safe and secure
environment," Gay said. "Luckity.com plays like popular social
games that so many people love, but instead of winning virtual
currency or points, players on Luckity.com can win real cash."
Luckity.com's Vice President of Marketing Eric Hartness said
that Luckity.com is launching with over 20 exciting games with
plans to introduce new games and features regularly.
"Players can play games for as little as 10 cents and have the
opportunity to win jackpot prizes. In addition, Luckity.com
gives players a free bingo game that awards Clovers that can be
used to enter weekly cash sweepstakes," Hartness said. "We have a
lot more under development and look forward to rolling out new
games and features to our players
frequently."
Luckity.com is operated by Churchill Downs Interactive, a
division of CDI. Churchill Downs Interactive also operates
TwinSpires.com, the official online wagering site of the Kentucky
Derby and CDI. Luckity.com and Twinspires.com are licensed by
the Oregon Racing Commission.
MEDIA KIT Click
HERE |
|
LUCKITY SOCIAL
MEDIA |
http://twitter.com/luckitygames
@luckitygames |
(#wincashonline or #luckitygames) |
http://www.facebook.com/Luckity |
http://www.youtube.com/luckitygames |
|
VIDEOS |
Introducing Luckity:
http://youtu.be/2GBBbYGc2jU |
Learn about Luckity:
http://youtu.be/MWDGH-Pd-Hs |
How to Play on Luckity:
http://youtu.be/i5g579nbLqE |
About Churchill Downs
Incorporated
Churchill Downs Incorporated (CDI) (Nasdaq:CHDN),
headquartered in Louisville, Ky., owns and operates the
world-renowned Churchill Downs Racetrack, home of the Kentucky
Derby and Kentucky Oaks, as well as racetrack and casino operations
and a poker room in Miami Gardens, Fla.; racetrack, casino and
video poker operations in New Orleans, La.; racetrack operations in
Arlington Heights, Ill.; a casino resort in Greenville, Miss.; as
well as a casino hotel in Vicksburg, Miss.; CDI also owns the
country's premier online wagering company, TwinSpires.com; the
totalisator company, United Tote; Luckity.com, offering fun games
online for a chance to win cash prizes; Bluff Media, an
Atlanta-based multimedia poker company; and a collection of
racing-related telecommunications and data companies. Information
about CDI can be found online at
www.churchilldownsincorporated.com.
Information set forth in this news release contains
various "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. The Private Securities Litigation Reform Act
of 1995 (the "Act") provides certain "safe harbor" provisions for
forward-looking statements. All forward-looking statements made in
this Quarterly Report on Form 10-Q are made pursuant to the
Act.
The reader is cautioned that such forward-looking
statements are based on information available at the time and/or
management's good faith belief with respect to future events, and
are subject to risks and uncertainties that could cause actual
performance or results to differ materially from those expressed in
the statements. Forward-looking statements speak only as of the
date the statement was made. We assume no obligation to update
forward-looking information to reflect actual results, changes in
assumptions or changes in other factors affecting forward-looking
information. Forward-looking statements are typically identified by
the use of terms such as "anticipate," "believe," "could,"
"estimate," "expect," "intend," "may," "might," "plan," "predict,"
"project," "hope," "should," "will," and similar words, although
some forward-looking statements are expressed differently. Although
we believe that the expectations reflected in such forward-looking
statements are reasonable, we can give no assurance that such
expectations will prove to be correct. Important factors that could
cause actual results to differ materially from expectations
include: the effect of global economic conditions, including any
disruptions in the credit markets; a decrease in consumers'
discretionary income; the effect (including possible increases in
the cost of doing business) resulting from future war and terrorist
activities or political uncertainties; the overall economic
environment; the impact of increasing insurance costs; the impact
of interest rate fluctuations; the effect of any change in our
accounting policies or practices; the financial performance of our
racing operations; the impact of gaming competition (including
lotteries, online gaming and riverboat, cruise ship and land-based
casinos) and other sports and entertainment options in the markets
in which we operate; our ability to maintain racing and gaming
licenses to conduct our businesses; the impact of live racing day
competition with other Florida, Illinois and Louisiana racetracks
within those respective markets; the impact of higher purses and
other incentives in states that compete with our racetracks; costs
associated with our efforts in support of alternative gaming
initiatives; costs associated with customer relationship management
initiatives; a substantial change in law or regulations affecting
pari-mutuel and gaming activities; a substantial change in
allocation of live racing days; changes in Kentucky, Florida,
Illinois or Louisiana law or regulations that impact revenues or
costs of racing operations in those states; the presence of
wagering and gaming operations at other states' racetracks and
casinos near our operations; our continued ability to effectively
compete for the country's horses and trainers necessary to achieve
full field horse races; our continued ability to grow our share of
the interstate simulcast market and obtain the consents of
horsemen's groups to interstate simulcasting; our ability to enter
into agreements with other industry constituents for the purchase
and sale of racing content for wagering purposes; our ability to
execute our acquisition strategy and to complete or successfully
operate planned expansion projects; our ability to successfully
complete any divestiture transaction; market reaction to our
expansion projects; the inability of our totalisator company,
United Tote, to maintain its processes accurately or keep its
technology current; our accountability for environmental
contamination; the ability of our online business to prevent
security breaches within its online technologies; the loss of key
personnel; the impact of natural and other disasters on our
operations and our ability to obtain insurance recoveries in
respect of such losses (including losses related to business
interruption); our ability to integrate any businesses we acquire
into our existing operations, including our ability to maintain
revenues at historic levels and achieve anticipated cost savings;
the impact of wagering laws, including changes in laws or
enforcement of those laws by regulatory agencies; the outcome of
pending or threatened litigation; changes in our relationships with
horsemen's groups and their memberships; our ability to reach
agreement with horsemen's groups on future purse and other
agreements (including, without limiting, agreements on sharing of
revenues from gaming and advance deposit wagering); the effect of
claims of third parties to intellectual property rights; and the
volatility of our stock price.
CONTACT: Courtney Yopp Norris
Director of Corporate Communications
(502) 636-4564 office
Courtney.Norris@kyderby.com
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