Bally Mobile Platform Wins Prestigious Gaming & Hospitality Partner Award
November 01 2012 - 9:02AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced the Bally Mobile Platform earned the 2012 Gaming
& Hospitality Partner Award.
Bally Technologies' Vice President of
Mobile Aron Ezra
The prestigious Gaming & Hospitality Awards are presented
annually by the publisher of Gaming & Leisure magazine and
honor the gaming industry’s top thought leaders. The awards were
presented last month at the Gaming & Leisure Roundtable at Red
Rock Casino Resort in Las Vegas.
“We are honored to receive this prestigious award,” said Bally
Technologies’ Vice President of Mobile Aron Ezra. “With more than 6
billion mobile subscriptions worldwide and 87 percent of the world
population using mobile devices, there is no doubt that entering
and succeeding in the mobile space is an important objective for
casino operators. The Bally Mobile Platform continues to prove
itself as the best solution in the gaming industry.”
In total, Bally has won more than 50 awards for innovation over
the past four years. The Bally Mobile Platform has received
significant accolades for its innovation, return-on-investment,
customer service, and marketing features, including winning a
Hospitality Operations Technology Award for Self-Service Products
and the Platinum Award in the Top 20 Most Innovative Products
Awards.
The Bally Mobile Platform allows casinos to build and
manage custom, native iPhone®, iPad®, Android® and Blackberry®
apps, along with a mobile website from a single content management
system. Casino personnel can manage their entire mobile suite by
logging into this cloud-based content management platform via any
browser. The platform enables casino operators to create and easily
update special content and offers, and immediately distribute the
information to targeted potential customers.
Bally has created more than 100 features for casino operators to
incorporate into their apps, allowing them to entertain, educate,
sell to, and learn from their guests and players. More than 5.5
million Bally unique users have downloaded Bally apps from dozens
of casinos.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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